Seeing the “Z” Space…
Most of us can see the “X” and “Y” but few can see the “Z” or in between space. Read between the lines. Connect the dots. Build an intuitive understanding of a market, demographic, technology or opportunity. Get the light bulbs of others to pop on by sparking ideas. Since 2005 I’ve been the CEO of Marketing Directions, Inc., a trend forecasting, consulting and publishing firm in Minnesota. Prior to that I was Vice President, Strategic Alliances at Lawson Software in St. Paul where I was responsible for all partnerships at this major vendor of enterprise...
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