Listening to a podcast featuring Mark Cuban from the Web 2.0 conference, he mentioned a company he’d participated in with funding. Since he built Broadcast.com and sold it to Yahoo during the dotcom boom (and became a billionaire), people are interested in what he’s up to — plus he’s a hoot to listen to like Ted Turner.

The company he mentioned was IceRocket. I went to the site last week and searched on it about IceRocket itself. Good article on CNet here.

Is it my new favorite search engine? Nah. But there is something kinda lovable and quirky about it that has compelled me to use it more and more. It makes Google seem buttoned-down and conservative…but I’m good at Google, use it dozens of times per day and have to get comfortable with IceRocket. By the way, since loyalty is but a click away for internet users, it’s worthy of note that Yahoo was, at one time, my one-and-only favorite search engine. I use it *maybe* once per month now.

IceRocket has some cool features I really like such as searching in key categories: Blogs, News, Phone Pics, Images, Multi Media besides normal searching and something I find particularly amusing: IceSpy (lets you watch a scrolling view of other people’s searches!).

Is it my new favorite? Not yet…