The Why of Buy…

Just a quick one post this morning: Researchers scan for insight into how marketing may brand the brain’s preference for products and politicians in this article called, “Searching for the Why of Buy“.

If you look below at yesterday’s post about “How is *your* brain wired?” and one a little further down on “Hacking Your Brain“, I’m sure you’ll see the acceleration that is occurring in neuroscience. The good news? We’ll figure out the root causes for many maladies, behavorial afflictions and ways to enhance ourselves. The bad news? Clever people will figure out new ways to get us to buy, to vote and to be influenced with techniques we may not care to have applied to us!

About Steve Borsch

I'm CEO of Marketing Directions, Inc., a trend forecasting, consulting and publishing firm in Minnesota. Prior to that I was Vice President, Strategic Alliances at Lawson Software in St. Paul where I was responsible for all partnerships at this major vendor of enterprise resource planning software products and services. Read more about me here unless you're already weary of me telling you how incredible and awesome I am.

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