Where are you personally — or your organization — investing and focusing energy around innovation?

There are numerous books (like this one, this one and this one) in the marketplace that tout formulas or methodologies for capturing the essence of how to drive innovation. My view is that — by the time a book or even a magazine is published — a lot of time has passed that often makes what’s written stale. I further believe that it’s imperative to consume every detail of the area you’re interested in innovating within and have the best knowledge of this space *and* the trends around it that are influencing it.

So studying the area upon which you want to innovate is key. Observing what others are doing is important. But diving in (along with others of complimentary skills) is the only way to build an intuitive feel for how and what needs to be created…and to truly be in a position to deliver disruptive or revolutionary creations.

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