Today Apple announced a professional photographer’s workflow dream application: Aperture. Though there are literally dozens and dozens of web sites and blogs where you can read all kinds of opinions on this new photography application (e.g., is it a Photoshop killer?), I’d rather take a different path and connect the dots I’m seeing with this app…and others Apple has released.

First off, delivering this app is *not* about Adobe and Photoshop. Photoshop is the killer app for photography and is not about to be casually replaced (investment made by prosumers and professionals to date is too high to throw away, too many plug-ins exist and have been purchased, a critical mass of knowledge exists in the heads of users requiring retraining) but even I — a casual prosumer user of Photoshop — find the workflow woefully inadequate in Photoshop which has left an opening.

With Aperture, Apple has an application that will meet that workflow need head-on as well as doing so elegantly (with meaningful — but only high level — image post processing built-in). Aperture will be another tool in the photographer’s bag and is simply one more application that is accelerating the momentum Apple has always been known for in prepress and publishing: the Mac is *the* creative’s machine.

But there’s another, more fundamental point…

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