Newsvine…

Received an invite to the private beta of a new RSS-based service called Newsvine (though I’m in the second wave of people). I like the service!

You know what though? It’s kind of a mashup of concepts around aggregation, blogging and social promotion of articles.

Surprisingly, the service seems to have hit a unique sweet spot that combines the best of Digg (reader picks and promotion of articles based on, shall we say, popularity of reads); a news aggregator like Newsgator; and a *very* easy way to “Seed Newsvine” with anything a person reads while surfing the ‘net through a Seed Newsvine link in my Bookmarks Toolbar.

They have a *very* interesting twist: they’ve added a participatory piece to Newsvine. You can set yourself up as a “columnist” and post, seed articles, place links, and more. I can see very quickly three things:

1) There will be too many columnists
2) There will be too many articles
3) People will vote for articles en masse getting to what I’ve said previously in posts: too much content, too little time, and I don’t necessarily care what everyone else cares about.

Still, I really love how attractive it is and that it is laid out so cleanly. This makes it inviting to use and I think you’re going to hear a lot about Newsvine soon.

About Steve Borsch

I'm CEO of Marketing Directions, Inc., a trend forecasting, consulting and publishing firm in Minnesota. Prior to that I was Vice President, Strategic Alliances at Lawson Software in St. Paul where I was responsible for all partnerships at this major vendor of enterprise resource planning software products and services. Read more about me here unless you're already weary of me telling you how incredible and awesome I am.

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