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I don’t really think Best Buy Company (BBC) hates non-PC users, but I’m stunned that a mainstream retailer like BBC does not support web standards and thought I’d put in a provocative headline.
In typical short-sighted fashion, I discovered this evening that BBC’s Reward Zone program only supports Internet Explorer 5.x and above if you want to print off the rewards you signed up for and earned through purchases. You have a Macintosh? Tough. Linux box? What…are you some kind of geek loser? If you are the geek loser, just reboot in to Windows and use the insecure Microsoft browser, willya?
Wait a minute though. How about the discontinued IE 5.2 on Macintosh? Not supported. OK then, how about on the slowing, but still fast growing IE alternative, Firefox? Nope.
So BBC apparently doesn’t want a material share of the market to participate in their loyalty program. They’re walking away from the roughly 5% of the PC market that Apple represents as well as the >10% share that an alternative like Firefox represents. How is this somehow OK to BBC information technology management? (Even to the outsourced to Accenture I.T. leadership?).
Most importantly, how does this fit in to BBC’s “customer-centricity” effort?

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