You are a brand. Whatever you do and who you are is your brand. If you, work, coach little league, volunteer, or blog, podcast, and deliver vlogs, you are delivering your brand value to the world. The essence of who you are, what you believe, and how you act on it, your reputation — is what you put into practice every day and how the world in turn reacts to your brand.
Do you have credibility? Are you full of hot air?
EXACTLY the same thing holds true for companies or organizations of any kind (including government). The messages people believe, possible purchase of products and services delivered, and willingness to even pay attention are commensurate with the essence of a brand. Is the organization putting a spin on the truth when confronted with a negative brand-affecting event? Are they delivering shoddy products or lukewarm services? Are they doing one thing but saying another?
A guy I know, John Foley, has written a book called Balanced Brand. I attended the launch party for the book and gained insight in to it even before reading it (Disclaimer: I’ll be helping out John’s new firm, Level, in the future). Then I read it.
Balanced Brand guided me to higher ground.
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