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My intention in this post is to collect my thoughts and raise your awareness.
For many of you more enlightened than I am, much of this may be old hat. If not, let’s do a thought mashup since I’ve been thinking about several things while seeking to understand the cultural and societal impacts of the next generation internet we’re experiencing:
- Your Consciousness
- Social Software: People discuss this software in a Web 2.0-like context like it’s just cool ways to connect people. But it’s more than that…much more. Instead of a super-directory connecting people or allowing them to collaborate, what’s beginning to emerge are ways for people to find their own comfortable place to cluster with others that share an interest.
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- Participation Culture: This next phase of the internet is accelerating people’s participation. What makes this nextgen Web different than the first is blogging, vlogging, social spaces, search, tagging, The Long Tail, etc.
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- Trends in News Media. While it would’ve been helpful to obtain pure statistics on TV, radio and print media growth or share loss to online use, this was the only one I could find. Suffice to say our attention is increasingly going to online, on demand access to news and information. We’re our own filter and editor, though more of us are drowning in choices.
Where are you paying attention? What about those global connections and how the hell does this somehow equal human evolution Borsch?

Steve’s Social Stuff