My bride and I shop Amazon, iTunes Music Store, Costco and many other online retailers…so why are we slogging through the crowds at the Mall of America?

We want to see, touch and feel. Have an experience. Find bargains ( her anyway).  Have a fun lunch. People watch.

Visual merchandising and retail product placement is an optimized art and adept at playing to our emotions. I find myself much more objective and detached when buying online and thus less inclined to impulse buy. All the personalization and recommendation of world-class online retailing can’t hold a candle to effective, meatspace retailing…yet.