Sometimes I’m dumbfounded as to why some technologies and processes explode in popularity and that others (some with better approaches or technology) do not.

With video on the ‘net all the rage, any new developments in this space are receiving quite a bit of attention. Consequently, the awareness of Joost — a peer-to-peer (P2P) video sharing offering — makes sense because of the success the founders of Joost had creating Skype. Every technoweenie interested in this stuff wants to see if these folks can repeat that success in this new, hot arena. Same thing with Bram Cohen’s Bittorrent, another P2P technology for sharing any file, since they recently received an infusion of venture capital possibly keeping them in-the-game.

But how many of you reading this have heard of Minneapolis-based Swarmcast?

The brains behind Swarmcast have created a high definition-centric process that looks very promising and certainly is as interesting as Joost or Bittorrent, “The patent pending Swarmcast technology is
one of the leading solutions for the delivery of high definition video
content via broadband.” They’ve been working on the technology and their approach for several years. Will the perfect storm being created by a critical mass of Web based delivery (e.g., YouTube and the allegedly Google insider name for the TV network version, ClownCo.) along with AppleTV, continued falling prices of HDTV’s and continued delivery of empowering tools for those of us creating media bring Swarmcast to the forefront? If so, how will that happen?

Another example…

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