If you’re trying to figure out how your business or career is being disrupted by this Internet thingy, don’t look to the flipper-flappers and dweebezarbs….look at processes and value chains.

Chris Pirillo has an interesting post today about “How to Start Business” but instead of it focusing on how to start *a* business, his words encompass more than just startups trying to make the inefficient efficient and disrupt the status quo. I view his post as one that also concerns those trying to reinvent, disrupt or recreate their own businesses:

The Internet is a pretty amazing tool for business—so long as you know how to use it. It is essential to understand that the Internet doesn’t work like more traditional forms of media. The Internet has changed the way that businesses and consumers interact. In order to help you understand this new paradigm here are a few of the key concepts essential to success on the Internet – especially in the blogosphere.

I’ve worked with clients since January of 2006 in a variety of business types in traditional media, telephony, publishing, marketing, public relations and technology. Every single one of them either is being disrupted by new, more efficient (and Internet-centric) offerings or are trying to figure out how they fit in a world where every business is either online or trying to figure out how to map to it.

I just had coffee with a guy from the radio business who has one foot in the traditional and one foot in the new media worlds. He’s a thought leader pushing against the membrane of the future trying to see what’s ahead and we brainstormed several ideas that are so laughingly obvious as a need that bridges these two worlds that I’m stunned they haven’t happened yet (and I’ve been poking around for a bit and there aren’t any that I can find).

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