Skype at WAL*MART

Sw
Was surprised to not see a lot of buzz on Techmeme this morning about the press release regarding Wal-Mart to display Skype phone gear.

This is huge for Skype and really puts them front-n-center in VoIP. The plan is to rollout accessories and calling cards for Skype to ~1,800 of their 3,300 US stores.

I’ve talked to a few people this morning about this after reading a small article in The Wall Street Journal. Reactions ranged from an elitist "harumph…who shops for technology at Walmart?" to "This really puts Skype telephony on the map."

I agree with the latter statement. I’ve evangelized Skype to numerous groups and individuals with great success and it has materially changed their ability to easily and affordably talk with people (and loved ones as I’ve helped some seniors get started with Skype so they could see their grandchildren growing up in other countries for example).

My hope is that this also shifts the mindset of telephony products vendors who’ve pretty much abdicated the delivery of Skype phones to either Asian or geeky product providers. Simplicity is what will continue to accelerate VoIP and it’s still a little too "bit-twiddling" for Joe SixPack.

About Steve Borsch

I'm CEO of Marketing Directions, Inc., a trend forecasting, consulting and publishing firm in Minnesota. Prior to that I was Vice President, Strategic Alliances at Lawson Software in St. Paul where I was responsible for all partnerships at this major vendor of enterprise resource planning software products and services. Read more about me here unless you're already weary of me telling you how incredible and awesome I am.

Comments

  1. PXLated says:

    I’ve always been curious as to why Skype and not Gizmo Project? One is proprietary and developed by the Kazazz guys (lots of spyware chicanery in that mess). The other based on open standards.
    Seems so many open source, open standards advocates took up Skype and that’s never made any sense to me.

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