What happens when everyone becomes awake? I don’t mean from sleep, but rather have fully developed a level of consciousness that ensures they’re aware of human connection, ideas and possibilities in new and radical ways?

If you’re a C-level executive, strategist, marketer, in product development, sales, are a teacher or small businessperson (or frankly anyone), the accelerating shifts in consciousness will impact what you do or deliver…and probably already is whether you’re aware of it or not.

My work in Web/Enterprise 2.0, community and communications through the Internet-as-a-platform means that I am seeing and experiencing this awakening on a daily basis. Simple things like watching people come together in a collaborative space and discovering how important it is to have everyone see the same vision of a product so they’re in sync; understanding the importance of ritual in a virtual meeting (e.g., how to lead a session and ensure everyone has a voice); deepening their understanding of markets and the people within them; and the inner drive people are exhibiting to move toward a vision for humanity that they live by. Businesses ignore this at their own peril.

This article in Fast Company (a publication I’m respecting more than ever as they push against the membrane of the future with articles like this one) is kinda, sorta a mashup about new concepts in ‘green’, activist capitalism, and open source and is one of the most fascinating examples I’ve seen for some time about strategies and concepts tapping into this awakening world and an ever-expanding human consciousness.

It starts out, “Somewhere between the Oscar for Al Gore’s planetary-disaster epic, An Inconvenient Truth, and the canonization of Angelina Jolie by the United Nations (in association with People (NYSE:TWX) magazine), the message started sinking in: The cultural conversation around the environment, social change, and human rights is approaching maximum velocity. What is arguably urgent has become inarguably hip.” To me, the operative words are “cultural conversation”, “maximum velocity” and “inarguably hip” in that paragraph and it is blatantly obvious to me that the company discussed in this feature couldn’t have happened until now.

As I read I realized that all that I’ve been seeing and experiencing recently — both on and offline — is but a tip-of-the-iceberg of this global awakening.

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