Real vs. Virtual Nature. A Blog Action Day post

Realvirtual

Today is Blog Action Day and the 2007 topic is the environment. As my tiny contribution to this effort, I’m going to point out an opportunity and a danger to consider if you have kids, are involved in building the Web, or are partaking of any of the virtual offerings that already exist.

The photo at the left is atop Carlton Peak on the North Shore of Lake Superior. My 13 year old son and I hiked to the top and it overlooks a great expanse of forest and to the left is the massive lake. The rock was warmed by the Sun and you could lay down on it and feel the warmth as the cool breeze off the lake chilled our sweaty bodies. This was a great experience since my son lives in his head (he’s a bright kid, an incredible gamer, and has read hundreds of books already) and is fairly out of touch with nature and the elements.

In the photo at the right, you’ll see a Second Life avatar atop a hill overlooking a faux ocean. When I think about all the people I know that are absorbed in SL, World of Warcraft and are investing themselves in hours of online interactions, they’re living in their heads. I live in my head often but have grown up spending a lot of time outdoors and it feeds my soul and I understand its vital importance to our psyche and well being.

Opportunities abound but one key imperative is to ensure our kids are in touch with the earth. As I’ve grown up aware and involved in wilderness — and even saddened by the paving over of previously pristine areas near Minneapolis/ St. Paul — I’m aware that it’s harder and harder to get kids to experience wilderness and deeply understand how important it is to our well being as a people and our role as stewards of the earth. Without that intuitive understanding of the cycles of nature and the impact humans make and are making, why will future generations care, or even be aware, of negative impacts we’re making on the environment and how to solve problems?

The danger lies in increasing resolution and reality being built in to virtual worlds. They’re becoming more and more compelling as the days pass and I’m convinced that increasing numbers of people will not only continue to migrate to urban areas devoid of wilderness, they’ll stay indoors and continue to withdraw into their heads as virtual connections and fluid communications become more attractive and rich. It’s something I guard against for myself since it’s too easy to do and I can see the intrinsic value of virtual anything. My bride and I also put a foot in my son’s butt to get him outside and I take every opportunity I can to introduce him to the wonders, the beauty and the spiritual lift one gets when in nature.

Light up those cancer cells…

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There are many brute force, lack of precision methods with how medicine removes cancer cells regardless of their point of growth within the human body. Today’s New Scientist has a promising nanotechnology (let me reiterate: promising) article that I’ve been waiting for:

A new nanoparticle can multitask as a drug courier and a delivery reporter by glowing when it dumps its cargo inside tumour cells. The technique could allow doctors to see exactly which cells have successfully received a drug – if it gets approval for use in humans.

When I first learned that it was the carrier chemicals in chemotherapy which penetrated the impenetrable cell membranes — and NOT the cancer killing drugs themselves — which caused the devastation of hair loss, nausea and other ill effects of the treatment, I’ve been following any developments in this area that are nanotechnology related. Why? Because the promise is that non-toxic ‘nanobots’ of some type will be able to target cells, carry the cancer killing drugs in to the cells and ensure there are few ill effects.

Alison Ross, science information officer at Cancer Research UK, says: “Using nanotechnology to target drugs to cancer cells is an exciting technique and the nanoparticles engineered in this study are smarter than ever before.” But she adds that “more research is needed to discover whether these particles could be used to benefit cancer patients in the future”.

Still, research like this as well as accidental discoveries like this one are pointing the way to fundamentally different approaches to emerge to ongoing and vexing problems.

Google “doing evil” by invisibly observing?

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Google is known for it’s internal guiding phrase “Do No Evil”. What I’ve never seen is a strict definition of what “doing evil” really means to the folks at Google. Have you? Should you care? What data is Google looking at when you’re online?

An article in SLATE yesterday entitled, “Google’s Evil Eye” about summed up what I’ve talked about previously (a key post is here and another handful are here, here and here) and all of this should at least make you stop and think about all the Google services you’re using and how much you’re simply handing over to them:

Google’s fingerprints aren’t just on your e-mail. Last week, the Senate held hearings regarding Google’s proposed acquisition of Doubleclick. Google dominates the micro-end of Internet advertising with its text ads. Doubleclick is the leading provider of banner ads, like the one at the top of this page. A combined Googleclick would be a force in Internet advertising—Google makes 99 percent of its profits from ads—and have an awesome ability to track your online behavior. Google will be able to inform advertisers what sites your browser has visited, what ads have been clicked on, what search terms have been used. The company can also get a good idea of your physical location from your computer’s IP address. And that’s just the tip of the data iceberg. If Sony wants to target teenage PlayStation 3 owners in Southern California with a special promotion on flatscreen TVs, who do you think they are going to call?

When I was at Vignette during the dotcom heyday, I recall the Doubleclick controversy in 1999 that showed, for the first time, the unprecedented capability of tracking and measuring. From Wikipedia:

“In 1999, at a cost of US $1.7 billion, DoubleClick merged with the data-collection agency, Abacus Direct, which works with offline catalog companies. This raised fears that the combined company would link anonymous Web-surfing profiles with personally identifiable information (name, address, telephone number, e-mail, address, etc.) collected by Abacus. This merger made waves and was heavily criticized by privacy organizations. Controversy grew when it was discovered that sensitive financial information users entered on a popular Web site that offered financial software was being sent to DoubleClick, which delivered the ads.”

That was over seven years ago which is an eternity in internet time.

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Detail makes the experience great


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Here’s a story that I hope makes you look at what you deliver with your personal value. Doesn’t matter if you make products, deliver services, are a teacher or coach, it’s attention to detail that brings forth delight in your customers…or gives them the opposite.

My son turned 13 years old this week and he was out of school so I hunted for some place within driving distance where it was NOT raining. Turns out Las Vegas for Kids (i.e., the Wisconsin Dells) was supposed to have great weather (it does…it was 86 today!) there’d clearly be stuff to do and it would be cheap this time of year. For the same reasons I don’t particularly care for the real Las Vegas (smoky, noisy, gambling is a tax on the stupid, it mostly caters to prurient and base interests, etc.) I thought it could be interesting and I’d just look past the cheesy glitter and all that was tacky and make sure my guy had fun.

We’ve had a great time goofin’ around today but something occurred that I just can’t shake. We went to an attraction that is still making me scratch my head in wonder at how someone could invest significant sums to build and staff an attraction and then not focus on the details and an experience that turned out be incredibly lame. The attraction is called Top Secret.

The premise to Top Secret is that it’s an upside down White House and aliens have taken over (did they flip it over? We never did learn the backstory which was a huge mistake on their part) and these aliens are building robotic presidents. Though that is as good an explanation as any for how the last seven years of the Bush administration actually came to be, it’s unfortunate in an amusement that is $12 a head and when the attraction doesn’t do much with the premise.

My first clue that this wasn’t going to be a great adventure should’ve been the tragic misspelling that was plastered all over everything. When we walked up to the ticket booth, the expensive and nice polo shirts the staff were wearing were emblazoned with the words, “Top Secret: Archeological Experience“.  I mentioned to the young woman taking tickets that “archeological” was misspelled and should be spelled “archaeological” (she was a young college graduate I might add) and she seemed disbelieving until I grabbed my iPhone, did a quick lookup on Dictionary.com and showed her.  She was mortified and indicated she would mention it to her boss.

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Two approaches to Internet TV: Miro and Joost

Miro
No question in my mind that Internet TV (Internet Protocol Television or IPTV) is how many of us will be watching video and film within a couple of years vs. over rabbit ears, through a satellite dish or signals coming through a cable. Thousands or millions of channels are possible with the Internet and you’ll be able to watch whatever you want whenever it’s convenient.

I decided today to download Miro and give it a try since Leo Laporte blogged about it and that his new show (which I’ve never seen) The Lab with Leo Laporte was up on Miro in an HD version and Leo was puzzled over how they’d obtained his show in HD.

There are so many approaches to delivering video and I’m not going to touch on the obvious YouTube, Revver, Kyte or other deliverer’s of visual media. Instead, I’m going to briefly discuss Miro and the buzz king, Joost, though my jury is still out on rendering a verdict on either one of them and I’d encourage you to try them out for yourself.

Miro (formerly Democracy Player) is an iTunes-like media player that uses Bittorrent as its primary download method. You sign up for a channel (similar to subscribing to a podcast in iTunes) and your chosen videos begin to download. Once downloaded, you can do whatever you’d like to with the shows including dumping them to your video iPod or iPhone — though this would be manual if you’re not willing to create an Applescript with Automator to ensure that any downloaded videos are automagically placed into iTunes (which, in my opinion, 98% of people will NOT do!).

The Miro interface is clean and it took zero time to figure out how everything worked — which you’ll find is the case if you have ever used iTunes. My only concern was its dependence on Bittorrent. No matter what, Bittorrent works but is inherently unreliable being dependent upon how many people are concurrently downloading. This misses the whole point of immediate access to millions of channels: I want it NOW.

Joost is fast and shows start almost immediately. Its interface is difficult to figure out at first, but is quickly mastered. I found the video quality poor, selections limited though more global in scope, and had to run it on my Macbook Pro since I’ve not yet upgraded my MacPro tower to an Intel-based machine (Joost only runs on Intel Mac’s).

I absolutely love the "Share Joost with a friend", Joost Links feature since it’s possible to send people an exact moment in a video (though Viddler has that too in a web browser and doesn’t require anyone to have special proprietary software).

Miro is open source. Joost is closed. That alone swings my support to Miro, but so far they haven’t executed well on a marketing front since no one seems to know about them! Whichever way you go — or if you simply keep watching your videos in a web browser — one thing is certain: you’ll be doing a lot of your future TV watching on computing devices with content delivered over the ‘net.

Storytelling: The way people remember

It was a dark and stormy night. The wind was howling and rain was coming down in sheets out my home office window. Dressed in sweats with the furnace on as temperatures dipped into the 40′s, I sat before the glow of my flat panel display and read articles that were coming through in my RSS aggregator, content to be indoors absorbing new material and exploring new business models on the internet. What I didn’t know was that this activity — which pleased me since it fits perfectly my strengths of gathering input and learning — was going to present me with a surprise…one that may make you sit straight up in your chair as you realize the same thing I did.

OK….that one paragraph told you a story. You learned what I did last evening, what two of my top five strengths are, and that I learned something surprising on the internet. It also left you (hopefully) with a cliffhanger incentive to continue reading this post.

No one is certain when language first appeared or when human knowledge truly began capturing that knowledge through writing, but one thing is certain: humans have developed a profound capacity for learning, storing and retrieving stories.

50lessonsI came to the surprise (that a company had built a business model around storytelling and is delivering it via the ‘net) through Australia-based Anecdote. The company, 50 Lessons, is based in the UK and they’ve coupled storytelling with Internet video and created an offering that captures lessons from top business leaders:

Experience is the best teacher – people have learned through stories for centuries.

Fifty Lessons is the world’s leading digital video business library. Using the power of storytelling, our mission is to equip ‘next-generation’ leaders with the experience and wisdom of the most respected and influential business leaders in the world.

We serve corporations, government agencies, academic institutions, small to medium-sized businesses and individual professionals, to help them suceed in an increasingly complex business landscape.

To date, over one hundred and fifty of the world’s foremost business leaders have participated. Their contributions are housed in a fully indexed digital library of over five hundred short videos.

This content is published in multiple languages in both digital and traditional formats, including internet, print, broadcast, and audio and can be experienced on devices such as PCs, Mobile Telephones, iPods and Handhelds.

Fifty Lessons content is distributed globally by our partners, who include Harvard Business School Publishing, Vangent and Sun 3C Media in China.

This is big company, enterprise stuff and they sell access to these top global leaders geared to organization-wide access. What about small-to-midsize businesses or individuals?

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