On a conference call yesterday with a client we were discussing the many forms of new media (e.g., blogging, podcasting, vlogging) they might use and I was asked point-blank, “So Steve, you had a nice podcast. If podcasting is so great, why did you stop?“

I did the obligatory humma-humma dance and recovered by stating that it no longer met my communication goals. Totally true, but it made me step back and ponder a bit more deeply about why I stopped.

Part of the reason was lukewarm feedback. Though I had a few dozen hardcore fans (many of whom were vocal and emailed me often), my base of podcast listeners pales in comparison to my blog efforts and audience size. My monetary return on investment for blogging is huge (many clients come to me specifically due to my blog) compared to primarily personal satisfaction I felt with podcasting which was nice, but the few hour investment of time to perform, edit and deliver a podcast wasn’t worth the effort.

The other reason?

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