Issuu: Cool online publishing (if you want to give your content away)

Issuu
Just began my nightly ritual of scanning more feeds in Google Reader and discovered yet another fabulous tool for delivering content online: Issuu.

Issuu is the place for online publications: Magazines, documents, and stuff you’d normally find on print. It’s the place where YOU become the publisher. Upload a document, it’s fast, easy, and totally FREE. Within seconds you’ll have a super cool online magazine you can post anywhere on the web and share instantly with your friends.

Like Techcrunch said today, "Issuu is a PDF viewer that doesn’t suck." Read the post and you’ll see that Erick Schonfeld actually, well, liked it.

So do I. A lot.

I have one problem with Issuu though: not everyone wants to give away their content for free. Some content? Yes. But the really valuable stuff people work hard to produce and we would like some value in return for that hard work (and there isn’t enough ad revenue to feed everyone). As it stands now, Issuu is clearly going for the YouTube-like crowd and trying to build a critical mass of users sharing, embedding and uploading (hopefully not other’s copyrights) content and everyone will be happy.

But I’m not happy. I want this tool but primarily to deliver published content, privately (e.g., subscribers only).

What I’ve said before publicly (and privately to heads of startups and established Web companies in content and tools) is that I’m incredibly enthused about public sharing sites and of having a place to deliver content for free. The network effect can clearly bring good content to the attention of potential customers. But Issuu, give those of us who have to monetize SOME or MOST of our content a "pro" version that we can pay for so high value content can be provided only to those willing to exchange value in return for it.

Of course, when I discuss this publicly I get into the inevitable argument with many ‘net-heads that insist that all content should be free, I should just get over it (my wanting to make money on content) and content value is falling to zero like long distance telephony. Curiously, these folks are the same ones I love to confront by asking, "So….you’re a top-flight programmer. Would you build my new web site for free and have it ready in a month?" Usually they’re stunned I’d ask such a question and their answer is, "Well…ahh…no!" I then rest my case.

You need to try Issuu’s Flash-based delivery out for yourself. Click on the small publication I embedded below, it will popup a window and you can poke around and see how nifty Issuu’s delivery of an uploaded, PDF publication is and how it works (I *love* the full screen view and zooming in and out…really elegant).

MSNBC’s awesome Super Tuesday primary coverage

This, my friends, is the future of television.

Saw on Twitter a couple of hours ago that Ed Kohler (from Technology Evangelist) recommended MSNBC.com‘s coverage of Super Tuesday. “Click on the red dashboard button” he said and up popped the window with live, streaming video and constantly updating primary results you see at left.

Using this dashboard let me move out of the family room (where my son was finishing homework and was distracted by the TV) and head upstairs with my laptop. I surfed other web sites while keeping tabs on what was happening.

Constantly updating and refreshed “Race results” along with the live video feed was just awesome. Really fabulous execution and it worked flawlessly.

The player was Flash and this was the best streaming I’ve watched yet (assume H.264). I still want a form factor that is bigger than an iPhone, smaller than my laptop that I can carry about with me like a portfolio (no, the Macbook Air isn’t it since you still have a lid to open), but well packaged content like this is viewable fine on a laptop or desktop machine.

The smart aspect of MSNBC’s delivery — and why I say this is the future of television — was the total experience of “the dashboard” instead of just the streaming video. It provided me, the viewer, with a comprehensive perspective of near real time results along with the commentary, interviews and banter of live television coverage. Can’t tell you how many times I’ve missed some scrolling race result on live TV and been bugged that I have to wait for another cycle until they display the results again. This time, it was all at my fingertips. Great job MSNBC.

Now imagine watching PBS, National Geographic, History or Science channels where they always scroll text that says something like, “See more about _________ on our website” but I never do. This way it could automagically appear alongside the video at the right time and augment my viewing of the video providing me with a much richer experience.

Six Apart: Lessons in how NOT to blog and serve customers

Typepad
When I advise my clients — especially my senior executive ones — about how to blog and do so strategically, there are a few basic requirements: be authentic; handle the tough issues in a transparent fashion; open comments and leave up even the bad ones; and enjoy this self-publishing medium that can communicate like no other. Also, make certain that if you publish your email address you deploy an auto-responder so that you have time to get back to people instead of just leaving them hanging.

I therefore find it incredibly ironic that Six Apart, the parent company of the blog host engine I use for this blog (Typepad) and several other properties (LiveJournal, Vox and the Movable Type software) and the most successful company in blogging doesn’t adhere to the most basic tenets of blogging!

Three examples:

  • Co-founder, Mena Trott, has a blog without comments turned on so no one can engage in conversation under one of her posts and it’s been this way for as long as I can recall
  • New CEO, Chris Alden, sends out an email blast to all Typepad customers on 1,30/08 that ends with, “We’d love to hear what you think is most important for TypePad’s future, which features and functionality you’ve been wishing for, and what you need to be successful as your audience grows. Here are a few ways to give us your feedback and get involved: Email me personally at chris.alden@sixapart.com.

So I email Chris with a forward of an email with suggestions and comments I’d sent a few days earlier to Six Apart VP and evangelist, Anil Dash. Neither Dash or Alden have bothered to respond (though this post has comments and is directly related to the email)

  • Moments ago I receive an email with a “Tell Us What You Think” (see above) and a request to participate in a survey. Instead, I reply to the sender, usability@sixapart.com, but the email is instantly returned….”user unknown”.

Now let’s compare-n-contrast that with another example…a competitor of Six Apart: Automattic (WordPress and other projects).

UPDATE: Received an email this evening from Chris Alden, appreciative of my comments, chastising me for my lay psychoanalysis of Ben and Mena (and he vigorously defended them and I consider myself deserving of the bitch-slap) and it gave me the opportunity to send him a reply that hopefully adds some value to they Typepad-cats he’s herding as the new sheriff in town.

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Hostway WWW: The World’s Worst Web host?

HostwayA cautionary tale as you decide whom you’ll entrust with your mission-critical business applications and why Hostway gets my vote as the world’s worst web host.

I decided to write this post since my wife’s web site is down AGAIN as is the backend of the service and I’ve burned up an hour dialing the phone in an attempt to get someone, anyone, to address it.

For several years my wife’s business has hosted her web site at Bigstep. When we first started with them in 2000, I was at Vignette and looked for a robust, browser-based ecommerce/website engine that would allow she and her non-technical staff to completely run the site. It worked and we were successfully up and running in days.

Unfortunately, Bigstep had burned through $30+ million in venture capital and couldn’t make a go of it. The architecture is java-centric and thus tough to maintain and expand (and slower I hear) so they were sold to Affinity, at that point the world’s third largest hosting company (or so they claimed).

Affinity was gobbled up by Hostway in April of 2007, and I had high hopes they’d now invest in Bigstep. Not only did they not seemingly put a nickel of investment in Bigstep, as of last week, they announced they’re taking Bigstep offline at the end of March.

I wouldn’t have formed an opinion that Hostway is the world’s worst web host had it not been for all the effort I’ve expended TO TALK TO SOMEONE OR HAVE ANYONE RESPOND to an email, a phone call, or requests through the support system to understand where they were taking Bigstep strategically.

Hostway claims here that, "Superior support sets us apart from the bargain-basement Web hosts. We pride ourselves on offering the best and most reliable support in our industry. And with 24/7 live support, we’re there when you need us all day, every day and with 24/7 live support, we’re there when you need us all day, every day." Sorry Hostway. I’ve had better service from hosts like Bluehost for $6.95 per month.

Their lack of responsiveness extends, ironically, to sales. Try calling them at 1-866-467-8929 and, for example, request commercial sales. If you’re on hold for less than 10 minutes I’d be surprised (I’ve tried repeatedly to reach out via sales, support and the corporate office…all to no avail…and been on hold for 20-30 minutes or more). How long would a commercial customer stay on hold in the hope someone would come on the line and help me buy? Sorry Hostway. You get one or two minutes of my time if you’re selling and I’m buying.

"Hostway’s number one asset is the growing base of loyal customers we serve every day. Customers small and large rely on Hostway to provide secure, reliable and value-rich hosting services for their Web operations. Hostway’s number one asset is the growing base of loyal customers we serve every day."  

Hostway, you know that’s marketing speak and not reality. My wife’s business is in the smallish category and you’ve NEVER provided us with reliable services for our Web operations (the site has been down dozens of times since you acquired Affinity in April of 2007 and we’ve often called and been the catalyst for a system reboot!!). We’re not a loyal customer (the switching costs is what’s held us back thus far) and will never be a customer again once we’ve switched.


UPDATE: Not being able to connect, I called the Chicago corporate office at 312.236.2125 and randomly dialed extensions until I reached someone and ultimately got a call back from tech support for Bigstep. The kicker? It’s been a half hour since I was told they were rebooting the system and the whole shebang (our site and the admin backend) is still down returning a "server error." During my on-hold time, I poked around Google and found a major outage last summer with their premiere low-end property, ValueWeb, that caused severe problems as it was so protracted.