Comments on: Behind The Eyeballs: 75% of All Ads and Content Ineffective? http://iconnectdots.com/2008/04/behind-our-eyeb.html Guidance, Insight and Ideas in a Time of Accelerating Change Tue, 22 May 2012 11:58:32 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: PXLated http://iconnectdots.com/2008/04/behind-our-eyeb.html/comment-page-1#comment-191 PXLated Tue, 29 Apr 2008 22:20:18 +0000 http://iconnectdots.com.s11974.gridserver.com/2008/04/behind-the-eyeballs-75-of-all-ads-and-content-ineffective.html#comment-191 It's been reported many times (I recall as far back as 1999) that anything on the right gains less attention and thought than the stuff on the left. Some surmise that we're trained that way because we're left to right readers here. Some say we're trained that way on web sites because the most frequent position of logos/nav are on the left (or inverted L), it's almost a standard. Ads on usually on the right (or top center) so we ignore them and that position. Most eyetracking (hotspot) analysis has confirmed this. It’s been reported many times (I recall as far back as 1999) that anything on the right gains less attention and thought than the stuff on the left. Some surmise that we’re trained that way because we’re left to right readers here. Some say we’re trained that way on web sites because the most frequent position of logos/nav are on the left (or inverted L), it’s almost a standard. Ads on usually on the right (or top center) so we ignore them and that position. Most eyetracking (hotspot) analysis has confirmed this.

]]> By: Steve Borsch http://iconnectdots.com/2008/04/behind-our-eyeb.html/comment-page-1#comment-190 Steve Borsch Tue, 29 Apr 2008 21:21:00 +0000 http://iconnectdots.com.s11974.gridserver.com/2008/04/behind-the-eyeballs-75-of-all-ads-and-content-ineffective.html#comment-190 @Lief: not deficient...just not 'optimal'. They've devised a method for how people pay attention, where their eyes go on the screen, and what they're drawn to on the screen. They apparently also have ways to pinpoint specific moments within content (say, a video) where people are hyperfocused on screen action. Of course, they want you to give them money before all these secrets are revealed! @Lief: not deficient…just not ‘optimal’. They’ve devised a method for how people pay attention, where their eyes go on the screen, and what they’re drawn to on the screen. They apparently also have ways to pinpoint specific moments within content (say, a video) where people are hyperfocused on screen action.

Of course, they want you to give them money before all these secrets are revealed!

]]> By: Lief Larson http://iconnectdots.com/2008/04/behind-our-eyeb.html/comment-page-1#comment-189 Lief Larson Tue, 29 Apr 2008 20:56:08 +0000 http://iconnectdots.com.s11974.gridserver.com/2008/04/behind-the-eyeballs-75-of-all-ads-and-content-ineffective.html#comment-189 75% of content is deficient neurologically in what? Thinking? Acting? 75% of content is deficient neurologically in what? Thinking? Acting?

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