post

Smart….Not So Smart

Want to know how to turn off a potential customer, so much so that your product is no longer under consideration? Just be dumb…like Smart.

Mercedes Benz is actively selling the Smart in the U.S. and — since I drive a 2007 E320 CDi and love it — I was enamored with the Smart car and stopped by a local dealership this morning after dropping someone at the airport to check it out.

Often I hesitate to drive into car dealerships in my MB since salespeople make assumptions and swoop down hoping for a sale. The young woman who greeted me was pleasant, we looked at the Smart and she answered questions, and I knew a car with such a narrow wheelbase needed a test drive in order to determine if it was too bouncy to be in consideration as a commuter car for my bride (she leaves up to me the initial due diligence on cars and technology).

We’re six months or so out from making a new purchase and our first choice is a plugin hybrid and the 2009 Toyota Prius is the likely candidate, but this Smart car certainly seemed like quite a viable option and worthy of consideration.

Until my experience this morning at Smart Center Bloomington.

[Read more…]