Starting in early 2006, I found myself presenting to groups and teams about the Internet-as-a-platform, Web 2.0, social media, and the acceleration of an always-on, always-connected mass of people who were participating online in new and fundamentally different ways…but continually delivering the same basic information over-n-over again. I put together this report, gave it away free (it’s had over 13,000 downloads as of August, 2008) and often recommend it as a pre-read before presentations with client teams.

Though soon to be refreshed — since new technologies, like Twitter, have emerged — the primary premise of the report is a good baseline overview and is entitled, Rise of the Participation Culture.

While the preview is small and probably too tough to read, please note the in the upper right hand corner. If you click on it, it’ll bring up a full screen view suitable for reading online.

For offline viewing or printing, feel free to download this report as a PDF ebook here.