Memories in Your Browser: Southdale Center, Edina MN

Southdale_center_1956

Southdale Center, 1956. Edina, Minnesota. “Interior Garden Court with stairway to upper
level in Southdale Regional Shopping Center, the first enclosed shopping mall.

Color transparency by Grey Villet, Life magazine photo archive

One of the fun sites I follow in my RSS reader is Shorpy’s Historical Photographs. Several images come through each day, and I often click “full size” to view ones that intrigue me. When I saw this one above, a flood of memories came back and this is one reason why I’m increasingly loving how more and more of our books, videos, and other content is being digitized, indexed and available to us at-our-fingertips.

These memories are bitter-sweet right now as we find ourselves in a time of economic meltdown. The optimism of the 1950′s, and the emergence of more efficient capitalism (e.g., advertising mediums, rating systems like Nielsen, national retail chains), helped create a time when building an enclosed, climate controlled shopping mall made it much more pleasant in harsh climates like those here in Minnesota, and obviously created a more efficient and often used place to buy goods.

Though this photo was taken before I was a year old, Southdale shopping mall has played an integral part in my life. Dozens of trips each year were made to shop and buy (though often we had to shop in less expensive stores elsewhere) and I have so many recollections both good and bad that I had to do this post.


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