Yep…wish my client launch was one week later so I could've attended South by Southwest (SXSW) where all the cool kids are hangin' out. I am, however, living vicariously through others (via Google Reader and Twitter) and have seen/learned/read some delightful stuff already.
One thing I came across this morning that was very impressive, was the PepsiCo Zeitgeist interactive application (created by Slash7) that follows Twitter feeds with the hashtag "#sxsw"with a cinematic-like interactivity. Watch the movie below or go to the site and play around yourself.

Steve’s Social Stuff