A Different Perspective on Earth Day

SteveMartin-Littering

When I saw Steve Martin live at a bar outside Minneapolis in the mid-1970's, he'd always close with this message which made me realize the importance of conservation…and I've never forgotten that lesson:

Roll your mouse over the gray box to invoke the audio player

("Always take a litter bag in your car. It doesn't take up much
room and if it gets full, you can just toss it out the window!")

About Steve Borsch

I'm CEO of Marketing Directions, Inc., a trend forecasting, consulting and publishing firm in Minnesota. Prior to that I was Vice President, Strategic Alliances at Lawson Software in St. Paul where I was responsible for all partnerships at this major vendor of enterprise resource planning software products and services. Read more about me here unless you're already weary of me telling you how incredible and awesome I am.

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