Entering the Age of Energy Scarcity

nogasoline

When former President George W. Bush indicated in several interviews that “history will be my judge” — referring to the reasons his administration went to war — a disturbing number of people still seem to believe that our invasion of Iraq has something to do with stopping terrorism in the Middle East, instead of “fighting them at home” and spreading freedom and democracy in that region.

If that were true it should’ve been a priority, and relatively easy, to convince our pals, the House of Saud, to give up their monarchy and become a democracy. But because our presence in that region is about protecting “our national interests” (that would be a steady flow of oil, especially from the Kingdom of Saudi Arabia) and ensuring we get our fair share (though that share is larger than any other country receives), having a strategic position in the Middle East is what Bush was driving toward, and is now counting on, as historians review his focus on protecting a dwindling resource vs. an all out effort to find replacements for oil.

One of the sites I follow is called The Oil Drum, a site run by oil geeks who run article after article that are highly detailed and often over my head. That said, it’s one of the few places I can go to understand the incredible complexity of the energy marketplace and read opinions by those in-the-know and gain some insight.

It’s not hard, however, to ascertain one fact from all the prognostications and writings within this site: we’re either just past, now at, or damn close to peak oil production and that by 2020 we’ll begin to see a major dropoff in world oil production.

2020!?! That’s less than 11 years from now and with What happens when demand outstrips supply? If you paid attention in 7th grade you’ll know that prices increase in that scenario, if you can even get some. [Read more...]

Social Media “Revolution”

Though I wouldn’t call social media a “revolution” per se, there is no question that it’s evolving and quickly. This video is making the rounds through the twittersphere, and I thought I’d post it too:

The Astounding World of the Future

If you’ve ever watched those old Walt Disney films of the future, then
you’ll get a big kick out of this:

 

Posted via email from SteveNet

Best Buy & Radio Shack: Who Failed w/Twitter Support?

TWITTERBIRDEver since companies like Comcast used Twitter (e.g., @ComcastCares, see BusinessWeek article) for timely response to customer inquiries or issues — before those issues blew up and hurt their brand or as ways to build goodwill with the influencers and early adopters — other organizations looked to this effort and undoubtedly saw the benefits.

Best Buy rolled out something called “Twelpforce” as a way to leverage employee assistance with customer inquiries (see Techcrunch article). Unbeknownst to me, Radio Shack has done the same thing with “The_Shack“, a Twitter account clearly monitored for keywords as you ‘ll see in a moment.

I’ve been skeptical from the get-go on these efforts, since it’s extremely difficult to explain anything but the most basic questions when one has only 140 characters with which to ask it. Like instant messaging, frustration grows quickly when several messages have to go back-n-forth in order to clearly communicate the essence of the request, and this is the #1 reason I expect most Twitter “help” efforts (like Twelpforce and The_Shack) to fail unless steps are taken to move an initial query offline, or be able to add audio or video to the clarification.

CASE IN POINT: IPHONE HELP FAIL
On Friday I did a podcast recording with the Blue Mikey, a microphone that connects to the bottom of my iPhone and works great, but realized that my shotgun microphone at the office (with its 3.5mm plug) would’ve been 5x better with so many people standing in a circle as part of the podcast. While I completely understand separate microphone use in the headphone connector on the iPhone is not supported, several people have taken apart cables and created their own connector to allow the use of these 3rd party microphones.

So I went to Best Buy in Eden Prairie, MN to explain the need and see if they could help. Complete cluelessness and only one blueshirt had any interest in helping out. So I jumped in my car and started to head for home, but pulled over and did the audioBoo recording on my iPhone below. Lo-and-behold, Radio Shack’s The_Shack sent me an @ reply asking if they could help.

Listen!

So I thought I’d do an experiment: ask the same question to both Twelpforce and The_Shack and see how fast they respond AND to see who “gets” the essence of what I was asking for and exhibits a willingness to help. To say I was disappointed in one of them would be an understatement.

After the jump, you’ll see the chronology of how this went down and see who — Best Buy or Radio Shack — ultimately prevailed by at least giving me an accurate answer, though not a solution (which I’m still working on). It points out how and why Twitter help is fraught with issues and may very well cause more frustration and problems than it alleviates.  [Read more...]