Google’s recent announcements about their focus on wind energy and these five initiatives bring up the possibility that they’re following in the footsteps of Control Data, a Minnesota corporation that took its eye off the ball and lost their lead as one of the nine most influential computer companies and are now out of business.
Control Data Corporation (CDC) was a supercomputer firm. For most of the 1960s, it built the fastest computers in the world by far, only losing that crown in the 1970s after Seymour Cray left the company to found Cray Research, Inc. (CRI). CDC was one of the nine major United States computer companies through most of the 1960s; the others were IBM, Burroughs Corporation, DEC, NCR, General Electric, Honeywell, RCA, and UNIVAC. CDC was well known and highly regarded throughout the industry at one time. –from Wikipedia
William Norris, founder and CEO of CDC, was a computer visionary but also a social activist. One of his key initiatives was computer-based learning, an initiative that took an increasing amount of his time and made many people who worked there (and I know dozens and am related to many former CDC employees) continued to be befuddled over the lack of focus on core competitive moves and what seemed like an acceleration in “cause related” investments over the years. Yes, losing Seymour Cray was devastating but there was so much more to the core business than chasing the supercomputer end of it.
Sadly, those of us in Minnesota who looked up to CDC watched it slowly fade away and sell off bits and pieces of itself until it was non-existent.
Google’s stated business mission? To, “…organize the world’s information and make it universally accessible and useful.” Beyond the mission they post items like this “Ten Things We Know to be True” manifesto which outlines core beliefs like, “Focus on the user and all else will follow” and when it comes to their primary business, search, that “It’s best to do one thing really, really well.”
So help me understand Google: How do windmills and self driving cars fit in to the focus of Google and everything you stand for and believe? There’s a lot of buzz in the tech community about the “Google brain drain” as people bolt to go to Facebook and other startups and I’m not the only one that wants to see them focus, and I’d hate to see you haunted by the ghost of William Norris who’d hate to see another leading company lose its way.