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We are Media

If you are not working on your skills in communication—or mentoring others like your kids, staff, spouse and colleagues so their skills improve—you should probably quit now and get a job with zero human interaction.

Why? Because right now being media literate is not just the skill to critically thinking about the media you’re consuming, but today (and going forward) media literacy will be primarily how good you are at discovering great content from others; aggregating it in a way for you to keep it handy; and curating that content so you’ll be able to deliver the essence of your pitch, argument, point of view, opinion, set of facts, or whatever needs to be communicated to one or more human beings.

I’ve always loved an audience, starting from the time I was a little kid. The photo above is of my older sister Nancy and I hamming it up for my Mom so that she could have a photo with us incredibly enthused by this magnificent gift (cool…but not magnificent). I remember charging other kids admission for shows, being the emcee, and loving it.

In fact, I began blogging in 2004 and podcasting in 2005 to scratch that itch. I had A LOT to learn about being an effective writer, all about microphone technique, and how to pull together a show others would find interesting and worth their time to give it a listen. Having done some on-camera work I was comfortable with that, though never felt compelled to do much of that other than inside the occasional screencast with me introducing the content with a brief talking head introduction.

Though I was teased good-naturedly by other executives when I ran strategic alliances at Lawson Software about my podcast specifically (and one exec played mine before a big meeting started and got lots of chuckles from others in attendance), I’ve since coached and mentored several of them on how to effectively leverage video, podcasting, blogging and social media in general.

What I find is those who cannot effectively communicate with media are already at a distinct disadvantage in the marketplace, especially if one is in a leadership position or aspires to become a leader. One woman I know was so nervous about “being seen” that she would dig her fingernails in to her palms so that the pain would keep her focused on the interview and not how she felt! Kudos to her for sticking with it as she’s incredibly comfortable now being interviewed on TV, via webcasts and on podcasts. These skills she honed in a year and is still surprised today how her communicating with new media has become such an imperative in her job in marketing and her focus on social media.

NOT becoming media literate with creating content will be (and maybe already is) as important a skill as knowing how to use a computer is for most jobs today. If you’re not literate, people will automatically assume that “you don’t get it” and are somehow a bit of a dolt, not savvy and clearly behind the times.

About Steve Borsch

I'm CEO of Marketing Directions, Inc., a trend forecasting, consulting and publishing firm in Minnesota. Prior to that I was Vice President, Strategic Alliances at Lawson Software in St. Paul where I was responsible for all partnerships at this major vendor of enterprise resource planning software products and services. Read more about me here unless you're already weary of me telling you how incredible and awesome I am.

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