Google and American Express have announced a new contest that has several things you can take advantage of: You can win $5k in advertising; get press by a feature on YouTube; learn how to tell your story in 20 seconds (a discipline we ALL need to learn!); and learn how to use the new YouTube video editing feature.
The contest details state, “Google and American Express want you to share your business story. So we’re offering you the opportunity to win one of 36 online ad campaigns worth $5,000 and be featured on the YouTube homepage on November 25th in honor of Small Business Saturday.” The full rules are here.
Of course, we believe that every small business, non-profit and startup needs a strong web presence, especially before you embark on a campaign which may likely get you A LOT of online attention. To show you how widespread the lack of an online presence is, Google’s Minnesota representative, Ben Theis, dropped a startling statistic on us during this Minnov8 podcast: 58% of Minnesota’s small businesses have ZERO WEB PRESENCE!
So make certain you have a good website and that you take advantage of highly visible contests and offers like this one. We are…
“So make certain you have a good website”
That’s a problem for the 42% that do – Most suck.