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A 1956 Kodak Camera Priced at $625?

My grandparents had this camera and there was a cheaper version of it at my Dad’s house when he passed away last year. I never paid much attention to it (thinking it was some cheap device) until I was poking around last night at the Internet Archive, going through old television commercials.

Then I watched this one from Kodak in 1956 showing that camera which only cost $74. That doesn’t sound like much, right? A simple purchasing power calculator shows that the relative value of that $74 in today’s dollars would equal $625.00! (This answer is obtained by multiplying $74 by the percentage increase in the consumer price index from 1956 to 2012).

Wow. So I guess paying $199 for a subsidized smartphone—with a built-in camera far superior than this one in it—doesn’t seem like much, heh?

About Steve Borsch

I'm CEO of Marketing Directions, Inc., a trend forecasting, consulting and publishing firm in Minnesota. Prior to that I was Vice President, Strategic Alliances at Lawson Software in St. Paul where I was responsible for all partnerships at this major vendor of enterprise resource planning software products and services. Read more about me here unless you're already weary of me telling you how incredible and awesome I am.

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