Experian’s Unethical & Misleading Marketing

UPDATE 1/14/11: Probably since I tweeted to @ProtectMyID for a second time, someone stopped by and left a comment. I responded with my phone number via email and someone called…just to check to see if everything had been resolved.

Hmm…no apology. No explanation as to how this happened. Just a sort of collective shrug of the shoulders from these Experian folks. My post headline and post content stand.


When I had my wallet stolen on a family trip in 2004, I was pleased to have the big three credit companies be there for me to protect my credit. Experian was the one I used to put my account on a “hold” so that any company issuing credit to someone in my name would first have to call me. I’ve always thought Experian was trustworthy and a top notch company…until this week.

On Sunday December 26th I received an email from Experian’s “ProtectMyID” service. It started off with,

Thank you for ordering ProtectMyID.com.

For your security, additional information was required to confirm your personal information and activate your account. At this time, please call us so that we may provide you with immediate access to your membership. You will be asked to answer a few questions to confirm your identity before you are provided with access.

Being pretty savvy when it comes to phishing scams—and always double and triple checking to make certain anyone emailing me is legitimate—I checked them out thoroughly. ProtectMyID was, in fact, an Experian company and I decided I’d check up on them when I returned from our holiday trip.

Then today I received an official looking letter whihc made it clear that there was SOME sort of account activity. I launched a call to customer service and it turns out they were “fishing” (vs. “phishing”) for new customers since they were following up on my 2004 connection with them! The woman on customer service clearly positioned this as, “Well, you were a former customer” and that “you must’ve signed up at some point” both of which are complete bullshit.

This is the worst, most egregious unethical and misleading marketing I’ve EVER SEEN DONE BY A MAJOR COMPANY! Of course, it’s impossible to connect with someone by phone (like “Doug Sash, VP of Customer Care”) since they have no voicemail system that’s obvious. Experian ought to be embarrassed and this is precisely the sort of thing that a State Attorney General should take up and stop…immediately.

Here is the email and letter. Read them and you tell me if this isn’t misleading:

TV Disruption and the Politics Wildcard

I love the idea of a free market, one “...in which there is no economic intervention and regulation by the state, except to enforce private contracts and the ownership of property.” Unfortunately only the childlike, uneducated or the naive (um, like the Simpsons) would believe that the current and coming war for the digital living room is one which won’t see enormous political machinations. Especially since corporations are now people and can spend whatever they please to get whomever they want elected and thus get the votes for legislation in their best interests.

Unfortunately those best interests are rarely in line with startups, entrepreneurs or innovators threatening incumbents.

A friend of mine just sent me a link to the VC Fred Wilson’s article, “TV and the Digital Living Room,” and I was going to respond by email but realized that this was a post that had to be written. Fred pointed to an article by Mark Suster wherein Suster discusses “The Future of Television and the Digital Living Room.” In it Suster starts off with this and then details his Top Ten list of issues that form his perspective:

Nobody can predict 100% what the future of television will be so I won’t pretend that I know the answers. But I do know that it will form a huge basis of the future of the Internet, how we consume media, how we communicate with friends, how we play games and how we shop. Video will be inextricably linked to the future of the Internet and consumption between PCs, mobile devices and TVs will merge. Note that I didn’t say there will be total “convergence” – but I believe the services will inter-operate.

The digital living room battle will take place over the next 5-10 years, not just the next 1-2. But with the introduction of Apple TV, Google TV, the Boxee Box & other initiatives it’s clear that this battle will heat up in 2011. The following is not meant to be a deep dive but rather a framework for understanding the issues. This is where the digital media puck is going.

Suster and Wilson both miss one, huge wildcard that might just be the biggest obstacle or the saving grace of TV as it is and as it could be. [Read more...]

The Changemaster got Changed

Today’s revelation that Ray Ozzie is leaving Microsoft comes as no surprise. I briefly met Ray in April of 2007 and wrote about that encounter here. I then saw him a year and a half later at the Web 2.0 Summit and wrote about the radically different Ray here. The second time it was as though he was somehow channeling a Microsoft entity and had shifted into “corporate speak mode” in a major (and not good) way. I was instantly turned off. The question I had then was: Will Ozzie change Microsoft…or will Microsoft change him?

Ray got changed.

Though he undoubtedly led many great initiatives at Microsoft, to the world of us outside of the company he was, for the most part, invisible. People I’ve talked to at Microsoft often discuss the factions and turf battles that are endemic to the Microsoft culture and questioned whether he could hope to fill the shoes of what many people at Microsoft have termed “the soul of the company”, Bill Gates.

I suspect he wasn’t able to do things big enough or fast enough within the confines of a culture that doesn’t seem all that innovation-friendly (for a company that spends billions a year on R&D…they seem to have little to show for it besides a few flipper-flappers and dweebezaarbs in the latest version of Office).

About 20 years ago I read a book by Rosabeth Moss Kanter, a professor at Harvard Business School, called The Change Masters which might give us some insight in to the challenges Ray faced with Microsoft culture. In it she discussed how, “Change is a threat when done to me, but an opportunity when done by me.” She says on her blog, “I coined this truth in my book which compared innovation-friendly and innovation-stifling corporate cultures, and then saw it in operation in personal relationships, too. Resistance is always greatest when change is inflicted on people without their involvement, making the change effort feel oppressive or constraining. If it is possible to tie change to things people already want, and give them a chance to act on their own goals and aspirations, then it is met with more enthusiasm and commitment. In fact, they then seek innovation on their own.

I suspect Ray was challenged to completely shift the Microsoft culture away from one where the desktop OS is at the center of the universe to one where the internet, and most specifically cloud computing, most certainly is. Though it’s easy to see that fact outside the company, that’s the sort of change Microsoft people really don’t want and so the resistance to Ray and his initiatives must’ve been enormous.

CEO Steve Ballmer wrote this email to employees about Ray’s departure which certainly seems like he’s admitting “the cloud” is tangential to, “bringing the great innovations and great innovators he’s assembled into the groups driving our business.” Looks like it’s more business as usual at Microsoft…

….and why every developer I talk to, conference I attend and hot tech news article I read NEVER mentions Microsoft anymore, unless they’re discussing how irrelevant the company is in today’s cloud-centric world.  If I were Ray, I’d be delighted to be getting the hell out of there.

When We Run Out of Oil…

If you pay attention to any of the relevant facts about oil production (i.e., supply), oil consumption, and why it’s likely we’re in the Middle East fighting a “war” (e.g., to deploy a strategic military position to ensure a steady flow of oil), then you probably do like I do: waver between complacency and sheer terror over the prospect of running out of oil.

I’ve been following oil geeks at The Oil Drum for some time, and while they clearly give solid and deep analysis of all the current data and conjecture in the oil industry, it’s this “Crash Course 17A-Peak Oil” video by Chris Martenson (from his Crash Course on economics) that I’ve embedded below and is one that will give you a very concise snapshot of where we are in the world with respect to peak oil.

Having learned more than I ever wanted to know about the looming fate of us all in a world soon hungry for energy, I gave up a 34mpg Mercedes diesel in favor of a Toyota Prius — one I routinely get 48mpg in as an average — since I can see strategically that the world’s dependence on a finite resource is accelerating while that resource is dwindling and getting more expensive to deliver. Not a pretty combination. It’s also why I’ll be buying a plug-in hybrid in the next year or two when I find one that fits my strategic and tactical needs for transportation. Gas prices in the next two years will only go one way….up.

Bottom line? If you’re not thinking about your business and personal life in a world with shrinking energy reserves, then you’re not paying attention and need to be….now.

Why Wikileaks Matters

If you’re not paying attention to what is happening on the internet — warrantless wiretapping by the NSA, Google pulling out of China — then you should feel ashamed unless you’re an ultra-conservative who just loves to see autocratic or dictatorial governments in power doing whatever they deem necessary, regardless of the rule of law.

The reasons the framers of our US Constitution were so careful about ensuring there was a checks and balance in place with our three branches of government (executive, legislative, judicial) was to thwart attempts to seize or consolidate power. The problem? The internet is creating a cross-country, cross-cultural and cross-legal platform that is causing all sorts of angst among the intelligence agencies, militaries and governmental bodies throughout the world.

But if you believe (as I do) that sunlight is the best antiseptic, it’s an imperative that there are places like Wikileaks, Cryptome and groups like the Electronic Frontier Foundation (EFF) that are willing to stand up for transparency, freedom, justice and legality in the 21st century and be places where whistleblowers can be confident of help in bringing to light injustices, crimes against humanity or violations of our basic freedoms or privacy.

The video below is one of the best snippets I’ve seen yet on one of these organizations, Wikileaks, that is a repository for leaked information and, in my and other’s view, a key place to ensure information needing to be leaked is leaked.

These leaks are submitted by whistleblowers anywhere in the world, people that would usually be too fearful to come forward. If you don’t think leaks and whistleblowing are important, then just remember that one led Bob Woodward and Carl Bernstein to break the Watergate story, ultimately bringing down President Nixon and forever changing the level of trust the citizenry has in the executive branch.

Apparently there is significant surveillance and covert activities focused on shutting down Wikileaks being done by the US intelligence apparatus because of a “…a film exposing a U.S. massacre we will release at the U.S. National Press Club on April 5th” and, most likely, because Wikileaks is a thorn under the saddle of several countries, not just the USA.

If you knew that I did this, you might ask why I just donated to Wikileaks or am a consistent donor to EFF. It’s because of my deep desire to ensure that liberty, freedom, democracy and justice prevails…no matter what the cost. For all I’ve received from living in a country for which my previous generation fought and died to keep these at the forefront, it’s the least I can do for them and for my children…

…let alone for oppressed people in other countries to whom we’re increasingly connected via the internet that is making a Wikileaks possible!

Watch this video about Wikileaks and decide for yourself:

White House Screening of “The Pacific”

My respect for Steven Spielberg and Tom Hanks has never been higher and I’m looking forward to seeing their new project, The Pacific. It’s on HBO which I currently don’t subscribe to, but will just for this miniseries.

I follow the White House blog and came across this post. It seemed interesting enough to blog about since it gives Spielberg & Hanks’ motivation behind the making of this miniseries and is kind of a fun peek behind the scenes.

The Happiest Slaughterhouse!

From the company that brings you Spam®, Hormel, comes this 1965 video showing meat processing in all it’s glory (save for the killing of the animals, blood, and e-coli). Makes you want a little bacon after watching it (not really).

Watching this video, I was a bit taken aback at how happy everything seemed but with a lack of joy on the faces of Hormel workers, cutting apart pigs and knowing that today, most of these workers are Hispanic and not the 40-something white males of European descent depicted in this happiest of slaughterhouses in southern Minnesota.

Bonus feature: see Spam being made but alas, no factory worker falls in to the hot dog grinder nor are any social media people shown at a breakfast pleased that bacon has arrived:

Coffee is for Closers

Do you deserve coffee?

At least a dozen times at sales meetings over the past 15 years or so, many sales leaders have trotted out this video snippet from the movie Glengarry Glen Ross and then expounded on its virtues, clearly using it as a great kick in the seat of our pants as salespeople.  I’m here to point out how that this clip (after the jump and NSFW, by the way) is relevant to anyone who has to produce…whether you’re a developer/coder, factory worker, farmer, call center or support person, or in any field where results matter.

Alec Baldwin is on screen for less than seven minutes and, in my and many other people’s views, his is the defining performance of that movie and incredibly powerful. The premise, according to the Wikipedia article about the film, “Early in the movie Blake (Alec Baldwin) is sent by Mitch and Murray (the faceless owners of the real estate office in which the main characters work), to motivate them by announcing, in a torrent of verbal abuse, that only the top two sellers will be allowed the more promising “Glengarry” leads, and everyone else will be fired.“ This confrontation sets up the rest of the film: the motivations that the characters feel that this rainy night is a make-or-break one; the reason the incident with the Glengarry leads that occurs later on; and the promise that — if only each salesman was better at closing like Blake — that they could achieve the same sorts of results as a guy that made $920k, drove an $80k BMW and sports a $25k gold Rolex.

Anyone whose been in sales for any length of time knows that there are many variables that enable one to achieve wildly successful sales numbers. An enterprise software salesperson in New York, L.A. or Chicago has more opportunity than one in Kansas City, for example, and top performers are usually in major markets. Same thing holds true for those who sell into vertical markets where they canvas accounts across many geographies.

But any salesperson who has been even modestly successful also knows one fundamental truth, and it’s a truth that cuts across all professions and labors.

[Read more...]

This Kind of Guy is the Future of Education

Salman Khan of KhanAcademy.org

I’m biased, but there’s no question that I fundamentally believe that the future of education is online. Talking to my daughter yesterday, a student at the University of Minnesota, she’d mentioned how dismayed she was having to take the bus to campus, walk to the one class she had that day, sit in a lecture, and then go home. “What a waste of time,” she said, “But I have to go since my prof takes attendance.” So I inquired if they streamed the lecture online. “Are you KIDDING ME!?!” she exclaimed. “Most of these professors and TA’s can barely hook up their computers!

What you’re about to view is an excellent example of the types of teaching that are exploding on the ‘net. From Instructables to Howcast (the latter is where I learned how to fix the overflow valve on my toilet) to this young man, Salman Khan of Khan Academy, most of this sort of teaching will be pooh-poohed by traditionalists and seen as augmenting existing meatspace education in buildings.

Fortunately, people like Harvard Business School professor Clayton Christensen see things differently. Christensen has described the three stages of disruption, the status quo will first see disruptors like Khan as “crappy” and ignore them, then they’ll become “less crappy” and early adopters will flock to them, and when they become “good enough” is the tipping point when disruptors kill status quo industries and yes, education is an industry since they still teach using an industrial age, factory model.

Watch this six minute video (discovered via Sid Yadav) and you’ll see what I mean about what one disruptor guy is doing for math education:

London Photography Will Get You Arrested

Having spent time in the U.K., I’ve grown to love the country and especially London. At the same time I’ve been quite aware that the London police have continually been cracking down on “suspicious” photographers and yet another confrontation happened to what seems like a nice, reasonable guy out to photograph a Christmas celebration (via Cory Doctorow at BoingBoing) and he used his DSLR’s video function to record his arrest.

While I feel like I have 50% of the facts (e.g., we don’t see what he was doing as he photographed so can’t ascertain anything about his behavior) I still applaud him standing up to the police and not automatically handing over “his details” (i.e., his name, ID, etc.) without them telling him why he was being detained and specifically what he’d done.

For a country that could’ve easily succumbed to the tyranny of the Nazi regime — a government that didn’t allow their own citizens to do anything without having “their papers” on them at all times — I must admit not appreciating the irony in London police trampling on their citizen’s civil liberties. I do appreciate the tensions in London, what with their experiences with the IRA and other horrific acts of terrorism.

But anyone with half-a-brain and any technical chops knows how incredibly simple it would be for real terrorists to surreptiously photograph any spot, building or crowd without anyone being the wiser so it’s highly likely that this continued confrontational attitude by London police is akin to the security theater in the United States.

It also makes me wonder about my own behavior on a family trip to London a few years ago where I was probably “suspicious” as I photographed like mad near Downing Street, all the governmental buildings along Whitehall, waiting for my wife and kids as they souvenir shopped as I lurked by a pillar in Trafalgar Square snapping photos with my Nikon DSLR, and essentially playing the role of obnoxious tourist.

What will I be able to do next time I’m in London? For instance, I enjoy snapping photos of many things: alleyways; police cars; doorways; street perspectives; people; and crowds. Is my behavior going to cause confrontations with the London police? Probably, so I’ll undoubtedly be seeing the inside of a London jail but one that isn’t exactly geared to tourists!