3D Printing: Manufacturing’s “Big Bang”

Visualizing the future for me is so easy that I get very impatient waiting for it. Way back in 2005 I wrote a post called, “Print” 3D Objects on Demand which talked about a breakthrough in 3D printing technology that promised to turn computer aided design in to end-products in an instant. 

Since then we have come a long way but I’m still impatiently waiting for mainstreaming, even though I’m about to jump in to MakerBot, “…a company founded in January 2009 by Bre Pettis, Adam Mayer, and Zach Smith producing an open source 3D printer to democratize manufacturing. You order it, build it, and you have a machine that can make you almost anything!

But is mainstreaming close? Yep. The New York Times “Bits” column about “The Business of Technology” had a brief post on Sunday by Nick Bilton about 3D printing called, Disruptions: The 3D Printing Free for All which said, in part:

It won’t be long before people have a 3-D printer sitting at home alongside its old inkjet counterpart. These 3-D printers, some already costing less than a computer did in 1999, can print objects by spraying layers of plastic, metal or ceramics into shapes. People can download plans for an object, hit print, and a few minutes later have it in their hands.

Near the end Bilton writes:

A recent research paper published by the Institute for the Future in Palo Alto, Calif., titled “The Future of Open Fabrication,” says 3-D printing will be “manufacturing’s Big Bang.” as jobs in manufacturing, many overseas, and jobs shipping products around the globe are replaced by companies setting up 3-D fabrication labs in stores to print objects rather than ship them.

No question we’re a ways off from buying a 3D printer for our home to make finished goods, “Honey! Will you come here and look at these designs online so we can start printing our plates for Thanksgiving?” More likely 3D printing is going to first enable organizations to rapidly prototype new designs and shorten the cycle times for taking a great idea or innovation to manufacturing. Later on we’ll undoubtedly head over to a “Kinkos for 3D Printing” to have stuff made on industrial-strength printers, like those made by my hometown dominant player in the space, Stratasys

But who knows? Maybe breakthroughs in nano-materials will enable us to buy a 3D printer at Best Buy and crank out all sorts of finished goods right at home. Finally I’ll be able to just ‘print’ my ideas vs. taking weeks to get a production-ready prototype.

To learn more:

Why it’s so Hard to Shop Apple’s App Store

Often I’ll take time to browse the Apple App Store on my iPad to see what’s new and, far too often, buy an app. The frustrating thing? If I get just a few screens in and decide to view an app—and after viewing it go back to browsing—I’m taken back to the beginning of the category!

If you look at the screenshot above, there are over 4,000 apps in the Travel category. If I sort them on, say, “Most Popular” and start browsing by clicking through them, I’ll often end up several hundred deep in to the category.

If I click on one I can view it and then go back to browsing in the exact same deep-into-the-category spot I left. After viewing apps like that one or two more times, however, I’m suddenly brought back to the top of the category.

This means that I either have to start over and click through a bunch of screens to get back to the place I was, or do what I usually do: simply give up after looking at a few dozen apps. Why does Apple do this? You’d think they’d want to facilitate app purchases vs. making it such a pain to shop.

Please get your sh*t together on this Apple.

STOP IT SEARS!

How would you like to do business with a retailer who absolutely HAMMERS on you with no way out? If you buy or get service from Sears, get ready to be a NAIL.

My wife and I haven’t purchased a major appliance (or much of anything, frankly) at Sears for many years. They do have a good selection of appliances and many more solid installers than does, say, a Best Buy, so when we were in the market for a new oven and cooktop we bought one from the local Sears store. The saleswoman was absolutely top-notch and she handled all the details…

…but that’s where the communications nightmare began with the “Sears marketing machine”.

[Read more...]

Is Your Favorite Product Homeless?

What happens when one of your favorite products sees sales dwindle and it, in effect, becomes homeless?

My favorite coffeemaker, the Senseo®, uses coffee pods that are becoming increasingly difficult to find at retail and when I do, it’s usually for a flavor I don’t drink (like the Dark Roast pictured above). Any smart techie and ‘net user like me would just go online and order them in bulk, right?

The answer is “yes” but in a strange twist on the “I can buy that cheaper online” phrase many of us use when trying to negotiate while shopping in a bricks-n-mortar store, the online purchase of coffee pods are much higher ($.50 – $1.60 more per pack) than I could buy them at Target, Cub Foods or other outlets.

What’s driving this lack of inventory at retail? I’ll boil it down to one development over the last several years: choices in coffeemakers. From traditional percolators to drop-in little ‘cups’ to several different types and sizes of coffee pods, for retailers it would be like trying to stock DVDs in half a dozen formats so they just don’t and they’re bound to be out of one of them at frequent intervals.

But it’s not just specialized coffeemaker coffee that is homeless. [Read more...]

Coffee is for Closers

Do you deserve coffee?

At least a dozen times at sales meetings over the past 15 years or so, many sales leaders have trotted out this video snippet from the movie Glengarry Glen Ross and then expounded on its virtues, clearly using it as a great kick in the seat of our pants as salespeople.  I’m here to point out how that this clip (after the jump and NSFW, by the way) is relevant to anyone who has to produce…whether you’re a developer/coder, factory worker, farmer, call center or support person, or in any field where results matter.

Alec Baldwin is on screen for less than seven minutes and, in my and many other people’s views, his is the defining performance of that movie and incredibly powerful. The premise, according to the Wikipedia article about the film, “Early in the movie Blake (Alec Baldwin) is sent by Mitch and Murray (the faceless owners of the real estate office in which the main characters work), to motivate them by announcing, in a torrent of verbal abuse, that only the top two sellers will be allowed the more promising “Glengarry” leads, and everyone else will be fired.“ This confrontation sets up the rest of the film: the motivations that the characters feel that this rainy night is a make-or-break one; the reason the incident with the Glengarry leads that occurs later on; and the promise that — if only each salesman was better at closing like Blake — that they could achieve the same sorts of results as a guy that made $920k, drove an $80k BMW and sports a $25k gold Rolex.

Anyone whose been in sales for any length of time knows that there are many variables that enable one to achieve wildly successful sales numbers. An enterprise software salesperson in New York, L.A. or Chicago has more opportunity than one in Kansas City, for example, and top performers are usually in major markets. Same thing holds true for those who sell into vertical markets where they canvas accounts across many geographies.

But any salesperson who has been even modestly successful also knows one fundamental truth, and it’s a truth that cuts across all professions and labors.

[Read more...]

A Penny Saved is Actually $0.17 Cents

This is the new design of the U.S. penny being minted now. The kicker? According to this March 2008 ABC News article, “It costs almost 1.7 cents to make a penny,according to U.S. Mint director Ed Moy. Each year, the U.S. Mint makes 8 billion pennies, at a cost of $130 million. American taxpayers lose nearly $50 million in the process. The penny’s not alone. It costs nearly 10 cents to make a nickel.

Why not just ditch the penny? “One reason there is a lasting attachment to those coins is because they are a part of our country’s history,” Moy said in that article. I’ll accept that or some of the other things I’ve read that it will kickstart inflation. Why? Because sellers will “round up” and not “round down” with prices so there will be an immediate jump in costs for everything from toothpaste to TVs.

How could technology make our paying with pennies more efficient? With more and more of us walking around with smartphones, micropayments may be one answer. This would be a method where each of us would have an account that incremental sums (i.e., amounts in pennies) would be sent to or subtracted from during a transaction. I shudder, however, when I think about all the systemic and behavioral changes something like that would require.

Funny (and admittedly tangential) story about pennies happened when I was 16 years old. There was a guy who owned a gas station near our house and he was a complete jerk and especially so to young people. My friend Jeff and I were in his Mom’s car and stopped for gas. The guy inadvertently put in $10 worth in the tank and we had $5 with us and Jeff had told him he wanted $5 worth…but the guy then blew his stack and threatened to call the police on us until we agreed to go get the $5 and come back (he also wrote down Jeff’s license number).

We came back an hour later and Jeff handed him a jar with 500 pennies. “Goddammit!” the owner screamed. “I don’t have to accept these pennies!” but Jeff put it on the counter and we turned around and left. The owner never did anything and, in fact, was out of business two years later (I assume for being a jerk and driving customers away).

When I think about micropayments, I’d actually like having an online slush fund for paying a penny, nickel or dime to read an article online. This would be trivial to do and might help fund an otherwise declining media base. But another thing to consider with payments becoming virtual are the privacy, free speech and other concerns. For a complete and exhaustive paper on the subject, read The Digital Imprimatur by Autodesk founder John Walker from 2003.

GoodGuide: Holding Producers Accountable

When I wrote yesterday’s post Food, Inc.: I will never look at dinner the same way again I intended to point out some tools you can use to make informed decisions about what you eat and the companies that are producing your foods.

GoodGuide is both a website and a free iPhone/iPod Touch application which allows we mobile users to “simply scan the barcode of the product and immediately see detailed ratings for health, environment and social responsibility for more than 50,000 products and companies. GoodGuide provides this information about personal care, household chemical, toy and food products for free on your iPhone / iPod Touch and is adding thousands of products every month. By making information about consumer products transparent, GoodGuide’s goal is to help people shop smarter and motivate companies to offer even better products.

On their homepage you can learn about the issues, see food recalls and other related news, and my favorite thing to do, browse ratings of other products. If you signup you can create a “Favorites” list and begin amassing a database of your preferred products.

Besides the obvious power this is putting in the hands of consumers, what’s most interesting to me (and to our clients) is how empowered consumers will likely have applications that go far beyond food product and the food distribution companies. Imagine you’re a furniture manufacturer and consumers can make choices to buy products from companies that don’t use formaldehyde. What would you do if your sales started to drop? You bet….start making formaldehyde-free furniture. (For more see the Wall Street Journal on “New Bill Could Limit Formaldehyde in Furniture” and SFGate’s article “What’s in furniture? It’s enough to make you sick“).

So if you’re primarily interested in being an empowered consumer, download the free GoodGuide and apps like it. If you’re in the business of producing goods or selling services that rely on other’s products, you’d better understand the entire supply chain of those goods and get ready for heightened awareness and accelerated choices by consumers!

Food, Inc.: I will never look at dinner the same way again

One of the benefits of Netflix on-demand streaming is the number of documentaries I’ve had access to and am watching, one of which my daughter and I watched last night called Food, Inc., and the movie troubled both of us and I’m still thinking about it this morning.

I can’t find the reference for the article this morning, but there was a research study I read a few years ago that compared the “cost” of a calorie 200 years ago (what it took to grow, harvest, cook and eat a calorie) vs. the cost in effort and energy today. It was significantly greater in the past, of course, and the other statement that stuck in my mind was that the typical American household had more calories in their cupboards than the typical family ate in a month in 1850 (I’ll keep trying to find the data and do an update).

Watching this movie pointed out that the efficiencies of our industrial food system, combined with farm subsidies that keep costs for commodities at artificially low amounts, have kept costs low throughout the food creation and distribution system. While cheap calories have helped America become the envy of the world as we feed millions of us and others around the world, it has also caused us to opt for processed foods over raw veggies and meals that we have to cook and made half of we Americans fat (and I can attest to that!).

Usually I try not to be an alarmist, but the opacity of the industrial food system has become quite troublesome and this movie pointed it out better than anything I’ve ever watched. This is not my attempt to vilify the food industrial complex, but rather ensure that more of us demand to know what’s happening up the food creation chain so we know what we’re eating. I’ve often said that if people could take one tour of a cow, pig or chicken slaughterhouse we’d have a helluva lot of vegetarians in America, but same goes for the amount of crap that’s in our foods.

Take a peek at this trailer and I’d encourage you to rent it and then you can head over to their Food, Inc. website and take action. If it doesn’t open your eyes and change your habits, I’ll wave when I see you in the supermarket as you buy your big bag of Doritos and Jimmy Dean sausage for supper.

Best Buy & Radio Shack: Who Failed w/Twitter Support?

TWITTERBIRDEver since companies like Comcast used Twitter (e.g., @ComcastCares, see BusinessWeek article) for timely response to customer inquiries or issues — before those issues blew up and hurt their brand or as ways to build goodwill with the influencers and early adopters — other organizations looked to this effort and undoubtedly saw the benefits.

Best Buy rolled out something called “Twelpforce” as a way to leverage employee assistance with customer inquiries (see Techcrunch article). Unbeknownst to me, Radio Shack has done the same thing with “The_Shack“, a Twitter account clearly monitored for keywords as you ‘ll see in a moment.

I’ve been skeptical from the get-go on these efforts, since it’s extremely difficult to explain anything but the most basic questions when one has only 140 characters with which to ask it. Like instant messaging, frustration grows quickly when several messages have to go back-n-forth in order to clearly communicate the essence of the request, and this is the #1 reason I expect most Twitter “help” efforts (like Twelpforce and The_Shack) to fail unless steps are taken to move an initial query offline, or be able to add audio or video to the clarification.

CASE IN POINT: IPHONE HELP FAIL
On Friday I did a podcast recording with the Blue Mikey, a microphone that connects to the bottom of my iPhone and works great, but realized that my shotgun microphone at the office (with its 3.5mm plug) would’ve been 5x better with so many people standing in a circle as part of the podcast. While I completely understand separate microphone use in the headphone connector on the iPhone is not supported, several people have taken apart cables and created their own connector to allow the use of these 3rd party microphones.

So I went to Best Buy in Eden Prairie, MN to explain the need and see if they could help. Complete cluelessness and only one blueshirt had any interest in helping out. So I jumped in my car and started to head for home, but pulled over and did the audioBoo recording on my iPhone below. Lo-and-behold, Radio Shack’s The_Shack sent me an @ reply asking if they could help.

Listen!

So I thought I’d do an experiment: ask the same question to both Twelpforce and The_Shack and see how fast they respond AND to see who “gets” the essence of what I was asking for and exhibits a willingness to help. To say I was disappointed in one of them would be an understatement.

After the jump, you’ll see the chronology of how this went down and see who — Best Buy or Radio Shack — ultimately prevailed by at least giving me an accurate answer, though not a solution (which I’m still working on). It points out how and why Twitter help is fraught with issues and may very well cause more frustration and problems than it alleviates.  [Read more...]

“God hit the reset button!”

god-reset-button

“God hit the reset button!” a brand manager friend of mine exclaimed loudly as we talked last week about the economy, about how social media was disrupting “damn near” everything he knows how to do and is doing with brand marketing, and he’s struggling mightily with what to do next.

Fortunately for him, a guy that works for the Chief Marketing Officer at a Fortune 1000 company, he has access to big thinkers and thought leaders (and highly paid consultants along with attending key conferences that cost big bucks) but they’re still struggling with how to add value in a day when that is shifting, customer expectations have already shifted, and almost every former way of doing business needs to be freshened up a bit (or a lot!).

I immediately emailed him a link to this article at Strategy+Business, a magazine and website published by the global commercial consulting firm Booz & Company, called “The Trouble With Brands: Most consumer brands are not creating value. The exceptions share a set of “energized” attributes that companies can identify and exploit.

It starts off with this: “Many companies that produce goods and services for consumers face a serious dilemma — quite apart from the effects of the current global economic downturn. For at least the past five years, the tried-and-true formulas to boost the sales and market shares of brands have been becoming increasingly irrelevant and have been losing traction with consumers. Globally, the aggregate value of brands to consumers has been falling steadily, and this decline began well before the recent slump in stock prices.

Why is this happening? For the exact reasons that made my friend realize that someone hit the reset button and that we’ve all got to review, refresh and innovate around how we deliver value to those people we call customers.  [Read more...]