Our Connecting the Dots management consulting practice offers five services to guide, provide insight and direct meaningful actions toward your use of social media. In addition, we can help you determine and drive innovation surrounding product you’ll deliver to participants within and outside of your business through the strategic use of social media:
Strategic Assessments: Understanding your current strategic and go-to-market plans (including current customer and prospect profiles), technology infrastructure and in-house awareness and expertise is the first step in gaining an understanding of what, how and when social media initiatives can occur.
Comparing-n-contrasting your core products and services with use-cases of social media alternatives is also a key analysis that occurs within the Strategic Assessment framework.
Initial recommendations are delivered after this assessment along with a recap, writeup and presentation on the results and understanding gained through the assessment process.
Internet Platform/Social Media seminar: This is a team presentation and education workshop about the Internet-as-a-platform and social media spaces. In this interactive and fun session, we examine why and how the internet has become a platform — upon which an API and applications layer has been delivered — as well as what’s driving social media, how it’s being used and what the opportunities are for you within both.
The outcome of this session is to ensure your people can “connect their own dots” since they (and you) know your business better than any outside consultant or agency ever could.
Internet & Social Media Ideation: Once an assessment has been completed and key stakeholders have received an overview through the seminar, focused brainstorming (ideation) is facilitated to ensure that all possible ideas are captured, prioritized and assigned for followup to a specific individual or team.
No one knows your business better than you and your team. Therefore, your folks have the best understanding of how the internet and social media can be used by your business and, most importantly, what sorts of products and services can be delivered to your current and prospective customers.
Strategy Creation: Now that your team has been assessed, educated and their ideas harnessed, an internet-centric and social media strategy creation can commence.
This activity can be an organization-wide strategy creation (e.g., web applications, blogging, community forums, video, podcasting, etc., across your entire business) or can be as specific as a project or outcome-based strategy for a particular product direction or initiative. Defining success measures and more are fall within this area.
Solution Selections: With the onrush of offerings — and the consolidation just beginning with various platforms and offerings — careful selection of solutions is an absolute imperative. Should you choose a commercial or open source solution? Major company or minor player, the latter which might have cutting edge technology but little prospect of market or segment dominance?
We can help you through the solution selection process with our background and methods for assessing and vetting solutions and vendors.
Proposals on any or all of these offerings provided upon request.
Email Steve Borsch at steve (at) iconnectdots (dot) com or call 952.486.7678
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