A Nikon example of why I *hate* rebates
Earlier this month I purchased a Nikon 70-300MM zoom lens. It had a $50 rebate. A letter from Nikon just arrived letting me know they declined paying me the rebate.
For those of you who’ve read my blog for awhile, you know I hate rebates. Rebating is a scam since roughly 30% of consumers apply for them and those that do — like I did with Nikon by dotting the “i’s” and crossing the “t’s” — can still end up with nothing and there’s not a damn thing you can do about it. Rebates and “buy the extended warranty” are the dirty little unethical secrets in retail that’ll never stop until consumers wise up.
The letter from Nikon’s rebate folks above states the declination of the rebate was due to, “The Original Yellow Part-2 world-wide warranty form was not included. Copies are not acceptable.”
Absolute bullshit. I’m *very* meticulous and careful when providing rebate information (having been screwed in the past) and this was absolutely included. I went over the required items several times to make sure all the relevant items were in the envelope prior to sending. Of course, they also state in the letter, “Please be sure to resubmit all materials within 21 days of the date at the top of this letter to be eligible to receive your rebate.” Hmmm…not possible SINCE THE MISSING MATERIAL WAS IN THE ORIGINAL ENVELOPE!
I wrote a post awhile back about a very poor customer experience with Cisco’s Linksys business unit…and I’ve had approximately 1,200 separate pageviews of it (after people did Google searches for the Linksys WGA11B wireless game adaptor and clicked a link to that post) and I’ve got to believe that it has negatively impacted sales of their adaptor. Does Nikon want bad PR over $50? Well, they got it and it’s worth $50 to me to vent.
About Steve Borsch
Connecting the Dots Podcast
Podcasting hit the mainstream in July of 2005 when Apple added podcast show support within iTunes. I'd seen this coming so started podcasting in May of 2005 and kept going until August of 2007. Unfortunately was never 'discovered' by national broadcasters, but made a delightfully large number of connections with people all over the world because of these shows. Click here to view the archive of my podcast posts.