AttentionTrust Board Meeting at Web 2.0

Attended the AttentionTrust Board Meeting at Web 2.0. Steve Gillmor moderated and asked if someone was recording it. No one was…but I had my new M-Audio MicroTrack in my briefcase so recorded it. You can download an mp3 recording of the meeting here (NOTE: Audio is faint for the first minute and a half since the recorder is away from the main table…but is then brought closer so you’ll hear the rest of the hour just fine).

AttentionTrust: First Board Meeting and Discussion (Open to All)

Steve Gillmor, President, AttentionTrust.org

Hank Barry, Partner, Hummer Winblad

Seth Goldstein, Chairman, AttentionTrust.org

Time: 1:30pm – 2:30pm
Location: Franciscan II

Attention is the substance of focus. It registers your interests by indicating choice for certain things and choice against other things. Any time you pay attention to something (and any time you ignore something), data is created. That data has value, but only if it’s gathered, measured, and analyzed. Right now, you generally lack the ability to capture that data for yourself, so you can’t benefit from it. But what if you could? And what if you could share your data with other people who were also capturing their own data, or if you could exchange your data for something of value with companies and other institutions that were interested in learning more about the things that interested you? You’d be in control–you would decide who has access to what data, as well as what you’d accept in exchange for access to your data.

This Web 2.0 workshop will explore the definition of attention, the goals and principles of attentiontrust.org, and the creation and seeding of tools for the notification, preservation, and leveraging of attention metadata in the Web 2.0 marketplace. The session will also serve as a public forum for discussion of the first release of AT.EXT, a browser plug-in that will facilitate commercial attention services.

Podcast: Play in new window | Download