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CTD for August 19, 2006

Today’s podcast is the first one I’ve done since May 23rd…nearly three months ago. No, I’m not going to do one “once per quarter” as some have suggested, but I’ve just been too busy to focus on it *and* I’ve wanted to line up others to talk to about meaningful and important stuff. I had grown a bit weary of hearing myself talk and — since I get so much energy talking and brainstorming with others — that’s what I intend to do and I think it’ll be a helluva lot more interesting.

This show refers to a couple of Pew Internet studies (and I heartily endorse their research and it’s free!). In the next few weeks, I’ll be posting a free PDF paper on some of my thoughts related to the explosion of the Participation Culture and what I’m seeing, what it means, and the dots I think are connecting.

Download the podcast

About Steve Borsch

I'm CEO of Marketing Directions, Inc., a trend forecasting, consulting and publishing firm in Minnesota. Prior to that I was Vice President, Strategic Alliances at Lawson Software in St. Paul where I was responsible for all partnerships at this major vendor of enterprise resource planning software products and services. Read more about me here unless you're already weary of me telling you how incredible and awesome I am.

Comments

  1. Steve,
    I am regular reader of your blog and just listened to your most recent podcast. (It was my first podcast of yours to listen to) I enjoyed it very much and agree with you. I am customer support manager for a new product at my company. I know and believe that starting to really use our blog and forum to communicate with current and potential customers would be a big plus for the product. The challenge is time. It feels like an excuse but I am having a very hard time finding the time. Do you find that other people tell you the same thing?

  2. Steve Borsch says:

    Time is always an issue. Especially when you try to figure something out…like the learning curve I’ve climbed to record Skype conversations.

    Not that it can’t be done or that there aren’t others who know how, but finding them, getting the right (affordable or scalable solution(s)) is the challenge.

    Fortunately there are so many tools out there right now for podcasting and, especially, blogging that the excuses are dwindling!

    I’ve got my setup down now so that — even with preparation, encoding to mp3, uploading the file and then creating two blog posts (one for my podcast page read by Feedburner for iTunes and podcast directory support) as well as this second one for my main page, takes about 2 to 2.5 hours. That would be a laughingly small amount of time for a company that could/would/should get huge bang for the buck on doing one.

    Both also make the company seem real by connecting to actual humans. The danger is that either a blog or podcast is SO poorly done that it is a detriment to your company vs. being something positive. It’s a fine line to determine but in the end it’s worth it.

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