Providing them a clue to Web 2
Look at my blog picture. I’m a 28 year old technologist in the body of a slightly older guy (you gotta guess how slight by looking at my picture over there) and yet I’m stunned that others my age have zero understanding of the tsunami of energy being poured into social software, online community, applications, connecting apps and creating mashups, content creation and consumption, and all the other touch points being pretty much driven by those under 35.
Maybe it’s because the control points are in the hands of people my age who are fairly out of touch with that tsunami and are instead laying on the beach looking at one another saying, “ Hmmm….wonder why the ocean is rushing out like that? Let’s go down there and pick up some shells.” Unless they wake up now, they’re gonna drown.
I’ve been wrestling with how to effectively communicate with the clueless and get better at providing them a clue to Web 2 (Web 2.0 that is…but using the “dot oh” ruins the rhyme). I can sell, persuade, market, engage in business development activities and generally convince even the most stubborn to at least concede that something is up — so how come it’s so hard to package something up and help people understand it quickly and easily?
*Finally* mainstream media is talking and writing about the things that are pulling people’s attention away from what their respective industries offer. Since those people presently clueless seem to be gaining most of their knowledge and information from that same mainstream media — I guess I should be a bit more magnanimous and kind in my thoughts about those just a bit further behind on understanding what’s going on.
Things are moving too fast though.
For the first time in my adult life, I find myself with almost no patience to handhold people and teach them. I’m too busy trying to reach reasonably far ahead and connect dots just a little bit out of my reach. I’m seeking thought leaders who are exploring and poking around the edges of community, consciousness, economic and value shifts, and other areas that are connecting us all in ways that empower, inform and enable us all to grow. Following the nearly 1,000 posts and articles in my news aggregator is the only way (and not terribly efficient as it turns out) that even I can stay on top of Web 2.0 stuff…let alone turn around and teach someone who still wonders, “What’s a blog?”
Though my patience is thin for training, one key weakness of mine is that I go out of my way to listen, consult and drag guidance and advice out of my brain to help people wrestling with their business issues. It’s also at the heart of what I do with my own business. It’s just that I gain energy from being around people who already are clue’ed in vs. spending my energy when around people who are currently clueless. (Note: I call them the ‘currently clueless’ since most people get it — or will get it — eventually).
Is Web 2.0 infrastructure, applications and use really that esoteric? If you consider yourself amongst the clue’ed in cognoscenti, how do you teach others without going back to the book of Genesis? People talk about Tim O’Reilly’s original Web 2.0 article, the participation culture meme as well as dozens of articles on Wikipedia as places to point people, but the depth and breadth of what’s going on with the internet makes the complexity of it difficult to quickly explain.
I think I’m going to give it a shot. It will be free and downloadable from this blog so stay tuned.
About Steve Borsch
SiteGround is 'The One'
Connecting the Dots Podcast
Podcasting hit the mainstream in July of 2005 when Apple added podcast show support within iTunes. I'd seen this coming so started podcasting in May of 2005 and kept going until August of 2007. Unfortunately was never 'discovered' by national broadcasters, but made a delightfully large number of connections with people all over the world because of these shows. Click here to view the archive of my podcast posts.