Mall of America and Ecommerce
My bride and I shop Amazon, iTunes Music Store, Costco and many other online retailers…so why are we slogging through the crowds at the Mall of America?
We want to see, touch and feel. Have an experience. Find bargains ( her anyway). Have a fun lunch. People watch.
Visual merchandising and retail product placement is an optimized art and adept at playing to our emotions. I find myself much more objective and detached when buying online and thus less inclined to impulse buy. All the personalization and recommendation of world-class online retailing can’t hold a candle to effective, meatspace retailing…yet.
About Steve Borsch
Connecting the Dots Podcast
Podcasting hit the mainstream in July of 2005 when Apple added podcast show support within iTunes. I'd seen this coming so started podcasting in May of 2005 and kept going until August of 2007. Unfortunately was never 'discovered' by national broadcasters, but made a delightfully large number of connections with people all over the world because of these shows. Click here to view the archive of my podcast posts.