Strategic Blogging

Thought this cartoon was humorous since too many leaders chuckle at the notion of blogging. When someone like me positions blogging as “strategic”, I end up having to use all my persuasion skills to convince them it is so.

It helps when IBM (who, in 2005, encouraged all 320,000 employees to blog), Nike, McDonald’s, GM, GE, Wells Fargo and many other major corporations blog. As companies see innovators and leaders (usually some company other than their own) embrace and obtain quantifiable results from internal, customer service, leadership, product management and other blogs (which also end up getting attention and material traction with an increasingly online constituency), they’re convinced.

Getting leaders to do it, not have someone ghost write it, or just put one up without real investment and energy in a result, typically fails. Any of us out here with even modest savvy see right through a blog that is not authentic, delivered in a real human voice, or delivered with content that isn’t “vanilla” or watered-down words.

Blog poorly or become a professional booger…it’ll have about the same impact.