M&M World gets our attention

Waiting for our room in a New York hotel, I was struck by the recent additions to the Times Square screaming signage noise, but how effective they are…and how this is a harbinger of things to come as traditional media continues to decline.

When billions are at stake as they are with TV, radio, newspapers and magazines run by people quite adept at the psychology of gaining and holding our attention, they’ll undoubtedly do a lot more than reality shows as more of us tune them out.

But will this attention acumen translate to Internet properties? I’m not so sure since there is an inherent equality of attention-getting when your site or blog is a click away from, say, MTV’s or CNN’s and an audience can be grabbed and held for slot less investment than a press, broadcast network or gigantic, animated billboard in Times Square.

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About Steve Borsch

Strategist. Learner. Idea Guy. Salesman. Connector of Dots. Friend. Husband & Dad. CEO. Janitor. More here.

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Connecting the Dots Podcast

Podcasting hit the mainstream in July of 2005 when Apple added podcast show support within iTunes. I'd seen this coming so started podcasting in May of 2005 and kept going until August of 2007. Unfortunately was never 'discovered' by national broadcasters, but made a delightfully large number of connections with people all over the world because of these shows. Click here to view the archive of my podcast posts.