CNN Hologram: “Cheesy Tech” That Added No Value
While I’m a huge fan of taking technology risks, trying stuff out and moving forward on cutting edge innovation, sometimes it’s so obvious that something adds no value, is done just for eye candy effect, and is laughingly cheesy that it has to be called out (and I’ll wager Saturday Night Live will be bring us a skit on this just like they did with this one about the giant touch screen maps, another eye candy technology that’s actually pretty useful for “what if’s” and other analysis on the fly).
CNN’s bringing in Jessica Yellin via hologram is last night’s best “cheesy tech” example and is the antithesis of applying technology in a useful manner. When a TV screen cutaway is perfectly acceptable — and when some hologram thingy is so new and useless that it makes whatever is coming out of the person’s mouth irrelevant — that’s a no value addition.
Here’s a brief snippet with Ms. Yellin describing the (clearly expensive) 35 HiDef cameras that had to be used to deliver her holographic presence:
About Steve Borsch
SiteGround is 'The One'
Connecting the Dots Podcast
Podcasting hit the mainstream in July of 2005 when Apple added podcast show support within iTunes. I'd seen this coming so started podcasting in May of 2005 and kept going until August of 2007. Unfortunately was never 'discovered' by national broadcasters, but made a delightfully large number of connections with people all over the world because of these shows. Click here to view the archive of my podcast posts.