An Administration That “Gets It”

Did you hear we have a new president? (As my kids would say with astonishment, “Dad…that’s not even funny! What’s wrong with you!?!“). Yeah, I’m feeling optimistic and happy which, while it’s my usual mental state anyway, hasn’t been the case much lately with our economic situation, wars and such.

Why the optimism? Here’s the deal: I’ve lived through enough presidential elections to be as jaded by the rhetoric as I am by most commercials, ads and PR scrubbed messages. Lots of promise…little delivery. High noise…low signal.

When I wrote, “Lessons from Our First Social Media President,” it was clear then that this incoming Administration would possibly fulfill their campaign pledges of transparency, continuing to engage the American people, and bring change to government.

So I was delighted that — moments after becoming president officially — website came online filled with “Yes…we get it” elements:

  • A blog with an RSS feed
  • A Director of New Media, Macon Phillips, who has a Twitter account and is on Facebook (the former is protected and the latter is offline now) (via my buddy, @timelliott)
  • Use of a Creative Commons license (Except where otherwise noted, third-party content on this site is licensed under a Creative Commons Attribution 3.0 License. Visitors to this website agree to grant a non-exclusive, irrevocable, royalty-free license to the rest of the world for their submissions to under the Creative Commons Attribution 3.0 License)
  • A very clean and user-friendly interface with access to all relevant areas.

I’m dying to know though, will President Obama use the Resolute desk in the oval office or one President Lincoln used? (Though I don’t think anything like it remains as I’ve found nothing online).

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  1. PXLated on January 20, 2009 at 6:54 pm

    Screw the desk, the bigger question is will he be able to keep his blackberry and drag the govt. into the 21st century.

  2. Gary on January 21, 2009 at 3:36 am

    Hi Steve,

    Like your dad joke, my dad’s favourite is “oh look individual portions” when it’s his job to cut a cake at the dinner table.

    Thought I’d let you and your readers know I’ve created a wrap up of the changes between Bush era and Obama era on the blog at –



  3. Jann Freed on February 25, 2009 at 8:34 pm

    I am involved in an organization that uses a community organizer. We are so excited to watch and listen to Obama because he “gets it” –that is how to organize a community. People can’t seem to figure out what he is doing, but we get it. Thanks. Jann

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About Steve Borsch

Strategist. Learner. Idea Guy. Salesman. Connector of Dots. Friend. Husband & Dad. CEO. Janitor. More here.

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Podcasting hit the mainstream in July of 2005 when Apple added podcast show support within iTunes. I'd seen this coming so started podcasting in May of 2005 and kept going until August of 2007. Unfortunately was never 'discovered' by national broadcasters, but made a delightfully large number of connections with people all over the world because of these shows. Click here to view the archive of my podcast posts.