Archives for June 1, 2009


Farting and Social Media

Appalled that one of the top apps on the Apple iPhone app store was a $.99 app called “Bunny Farts” (iTunes link), I did the tweet you see in the image at left.

Is it just me, or does that tweet not come across as satirical?

Much to my amusement, I received this email today from a company that makes a competing “fart app” for the iPhone hoping I’d go look at their app and do a review:

Mon, Jun 1, 2009 at 12:55 AM To: steve (at)


I’d appreciate if you can give me some feedback on our iphone app iLightFarts

I realize that you are iphone app guru 🙂 It’d be swell if you can place an honest review of our app.

Thank you,

Besides being incredibly flattered to be seen as an “iphone app guru”, I realized that I’d have to buy this app, try it out, and then do a review. Or perhaps do a review without buying the app and do a positive one since ModStylez actually reached out to me and sees me as a farting expert.

No question I’m a big fan of comedy and even of flashlight apps for the iPhone, but how many does the world need? Do we also need competitive social media strategies when it comes to better farting capability with our mobile devices?

This sort of random Twitter harvesting (and subsequent emailing) is spam…plain-n-simple. ModStylez (a company who hosts with a Melbourne, Australia ISP so I assume they speak English and further assume they appreciate the satirical) is undoubtedly harvesting any-and-all tweets that mention “fart” apps, but if they’d actually read mine — and had any sense of the ironic — “Pam” would’ve understood that I think these sorts of apps are a complete waste of time.

These and other fart app creators need to do something useful or at least get better at authentically using social media when they reach out to people.