U.S. Home Broadband Adoption Hits 63%
Readers of this blog are skewed toward those interested in internet and web-centric technology and services. As such, the latest findings of the Pew Research CenterÃ¢â‚¬â„¢s Internet & American Life Project will be of high interest.
These findings illustrate a departure from the stagnation in home high-speed adoption rates that had prevailed from December, 2007 through December, 2008. During that period, Project surveys found that home broadband penetration remained in a narrow range between 54% and 57%.
The greatest growth in broadband adoption in the past year has taken place among population subgroups which have below average usage rates. Among them:
- Senior citizens: Broadband usage among adults ages 65 or older grew from 19% in May, 2008 to 30% in April, 2009.
- Low-income Americans: Two groups of low-income Americans saw strong broadband growth from 2008 to 2009.
- Respondents living in households whose annual household income is $20,000 or less, saw broadband adoption grow from 25% in 2008 to 35% in 2009.
- Respondents living in households whose annual incomes are between $20,000 and $30,000 annually experienced a growth in broadband penetration from 42% to 53%.
Overall, respondents reporting that they live in homes with annual household incomes below $30,000 experienced a 34% growth in home broadband adoption from 2008 to 2009.
- High-school graduates: Among adults whose highest level of educational attainment is a high school degree, broadband adoption grew from 40% in 2008 to 52% in 2009.
- Older baby boomers: Among adults ages 50-64, broadband usage increased from 50% in 2008 to 61% in 2009.
- Rural Americans: Adults living in rural America had home high-speed usage grow from 38% in 2008 to 46% in 2009.
Population subgroups that have above average usage rates saw more modest increases during this time period.
- Upper income Americans: Adults who reported annual household incomes over $75,000 had broadband adoption rate change from 84% in 2008 to 85% in 2009.
- College graduates: Adults with a college degree (or more) saw their home high-speed usage grow from 79% in 2008 to 83% in 2009.
Notably, African Americans experienced their second consecutive year of broadband adoption growth that was below average.
- In 2009, 46% of African Americans had broadband at home.
- This compares with 43% in 2008.
- In 2007, 40% of African Americans had broadband at home.
The Pew Internet ProjectÃ¢â‚¬â„¢s April 2009 survey interviewed 2,253 Americans, with 561 interviewed on their cell phones.
As I read the report, it was clear that there is an acceleration in broadband adoption which, in my view, is being driven by a number of variables: economic downturn causing a seeking of alternatives, efficiency and cost savings; friends, family and colleagues online, many using social media, creating compelling reasons for others to connect; and a continuing growth of online services in news, information, entertainment and more.
About Steve Borsch
Connecting the Dots Podcast
Podcasting hit the mainstream in July of 2005 when Apple added podcast show support within iTunes. I'd seen this coming so started podcasting in May of 2005 and kept going until August of 2007. Unfortunately was never 'discovered' by national broadcasters, but made a delightfully large number of connections with people all over the world because of these shows. Click here to view the archive of my podcast posts.