Sir, Yes Sir! Thank You for Thinking *For* Me Sir!

One of the dangers in being a “thought leader” or “influencer” in blogs or social media is this: others might actually believe you’re an expert and take what you say on faith, as gospel, or as their duty. On the flip side, those of us who follow so-called thought leaders make some assumptions that they’re experts or at least more plugged in than we are so they must know something we don’t (and too many people are influenced by them automatically). I’ve been seeing this happen too often in the group-think that occurs in the blogosphere and this sort of mass persuasion (or “mass meme’ing” as my friend Bill calls it) is now moving even faster with the real-time internet (e.g., Twitter).

In my several decades on this earth I’ve learned the power of propaganda, seen the unfortunate downsides to “spin” and group-think, and have been made well aware of the persuasion, motivation and psychological manipulation techniques most people with an agenda employ.

Having an agenda and trying to persuade or motivate is not inherently evil or good, it just is-what-it-is. Humans are driven by all sorts of intrinsic motivations that go well beyond Maslow’s baseline on his hierarchy of needs. In my view, Maslow was stating a pyramid of needs that was far too happy-assed and missed many human motivators like a hunger for celebrity, power or control by an individual or organization, the continual nation-based struggle for resources, or a need to be dominant.

Think about all of this the next time you read something (especially a blog post or tweet), listen to a political speech, are asked to do something by your boss, or watch a TV show or movie about a big topic. What are the writer/tweeter/producers motivations? Who is funding it and/or what is their agenda? What are the creators of it trying to get you to do, to think and what action do they want you to take?