Apple A4 Chip is the “Magic” & is “Revolutionary”

Couldn’t agree more with Jay Yarow at Silicon Alley Insider that The Real iPad Revolution is the A4 Chip That’s Running It. That is where the “magic” is and will set Apple apart for a very, very long time.

Many people seemed to wonder about Apple’s 2008 acquisition of PASemi, a small chip designer for $278M. Ever since I devoured former Apple CEO, John Sculley’s book “Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future“, where Sculley outlined the future of computers (in 1987, I might add) where chip designers would shrink functionality on to custom chips cranked out by fabrication plants for those designers, I’ve been a believer in this concept and wondered what has taken so long for a company to jump on this and do it.

Though it’s highly unlikely that Jobs would even acknowledge this vision from the guy that got him ousted from Apple and took the helm to the company’s detriment, it’s nice to see Apple driving forward on this concept that will give it competitive advantage no other company will be able to match.

Watching the keynote video I can only imagine what an A4, or its derivative, will mean for the nextgen iPhone certain to ship this summer!

2 Comments

  1. PXLated on January 28, 2010 at 12:35 pm

    Couldn’t agree more, huge advantage – Everyone else (Google included) will be off the shelf (SnapDragon). A 1ghz off the shelf will pale in comparison to a 1ghz custom fabricated for the device.



  2. […] post on the iPad + Steve Borsch’s article on MinnPost about the iPad & his Apple A4 chip post and another post on Apple opening up VoIP + Leo Laporte head of TWiT and tech journalist Natali Del […]



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