Why it’s so Hard to Shop Apple’s App Store

Often I’ll take time to browse the Apple App Store on my iPad to see what’s new and, far too often, buy an app. The frustrating thing? If I get just a few screens in and decide to view an app—and after viewing it go back to browsing—I’m taken back to the beginning of the category!

If you look at the screenshot above, there are over 4,000 apps in the Travel category. If I sort them on, say, “Most Popular” and start browsing by clicking through them, I’ll often end up several hundred deep in to the category.

If I click on one I can view it and then go back to browsing in the exact same deep-into-the-category spot I left. After viewing apps like that one or two more times, however, I’m suddenly brought back to the top of the category.

This means that I either have to start over and click through a bunch of screens to get back to the place I was, or do what I usually do: simply give up after looking at a few dozen apps. Why does Apple do this? You’d think they’d want to facilitate app purchases vs. making it such a pain to shop.

Please get your sh*t together on this Apple.

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  1. PXLated on July 5, 2011 at 9:25 pm

    Yep – F R U S T R A T I N G

  2. Andrew on February 6, 2012 at 10:11 am

    Very poor functionality! I’m new to the iPhone so I was keen to buy a few apps for it but navigating the App store is a nightmare! I’m still not sure how you’re meant to search for specific apps.

    Also… it’s obvious that Apple employ a very good marketing department, why anyone would buy an iPad is beyond me.

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About Steve Borsch

Strategist. Learner. Idea Guy. Salesman. Connector of Dots. Friend. Husband & Dad. CEO. Janitor. More here.

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Podcasting hit the mainstream in July of 2005 when Apple added podcast show support within iTunes. I'd seen this coming so started podcasting in May of 2005 and kept going until August of 2007. Unfortunately was never 'discovered' by national broadcasters, but made a delightfully large number of connections with people all over the world because of these shows. Click here to view the archive of my podcast posts.