Google, Amex & Your Business or Non-Profit
Google and American Express have announced a new contest that has several things you can take advantage of: You can win $5k in advertising; get press by a feature on YouTube; learn how to tell your story in 20 seconds (a discipline we ALL need to learn!); and learn how to use the new YouTube video editing feature.
The contest details state, “Google and American Express want you to share your business story. So we’re offering you the opportunity to win one of 36 online ad campaigns worth $5,000 and be featured on the YouTube homepage on November 25th in honor of Small Business Saturday.” The full rules are here.
Of course, we believe that every small business, non-profit and startup needs a strong web presence, especially before you embark on a campaign which may likely get you A LOT of online attention. To show you how widespread the lack of an online presence is, Google’s Minnesota representative, Ben Theis, dropped a startling statistic on us during this Minnov8 podcast: 58% of Minnesota’s small businesses have ZERO WEB PRESENCE!
So make certain you have a good website and that you take advantage of highly visible contests and offers like this one. We are…
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About Steve Borsch
Strategist. Learner. Idea Guy. Salesman. Connector of Dots. Friend. Husband & Dad. CEO. Janitor. More here.
Connecting the Dots Podcast
Podcasting hit the mainstream in July of 2005 when Apple added podcast show support within iTunes. I'd seen this coming so started podcasting in May of 2005 and kept going until August of 2007. Unfortunately was never 'discovered' by national broadcasters, but made a delightfully large number of connections with people all over the world because of these shows. Click here to view the archive of my podcast posts.
“So make certain you have a good website”
That’s a problem for the 42% that do – Most suck.