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Always On, Always Connected

Back in early 2006 I was contracted to write a white paper for Palm smartphone higher education reps to use when calling on decision-makers at colleges and universities. The premise of my pitch within this paper was that students — already in 2006 — were beginning to be “always on, always connected” and the implied message was that these decision-makers better embrace Palm smartphones immediately!

I’m hearing those four words over-and-over again in podcasts, speeches and talks. Especially since the world is accelerating toward one where mobile devices are ubiquitous and people have them in their pockets or purses (or next to their bed at night) all the time.

I haven’t touted this white paper previously because of contractual obligations which long ago expired (especially since Palm was acquired by HP in 2010) but I was at a breakfast event this morning where a guy sitting next to me said again, “Borsch. You were telling me this stuff YEARS ago” and it made me think about this paper. So I’m posting it since, frankly, I’d forgotten about the paper until this morning and re-reading it was fun. 

The Palm Connected Campus – a White Paper

About Steve Borsch

I'm CEO of Marketing Directions, Inc., a trend forecasting, consulting and publishing firm in Minnesota. Prior to that I was Vice President, Strategic Alliances at Lawson Software in St. Paul where I was responsible for all partnerships at this major vendor of enterprise resource planning software products and services. Read more about me here unless you're already weary of me telling you how incredible and awesome I am.

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