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The Essence of Value

Chip Kidd, an author, editor, and graphic designer, is best known for his book covers but this TED 2012 talk he gave on “Designing books is no laughing matter. OK, it is” was very enjoyable for quite another reason. If you watch it, like I did, for how it informs what I do in so many other areas, it will undoubtedly give you much more than your investment of 17 minutes. For me it turned out to be another learning point on my journey toward understanding how to get to the essence of value and of success itself.

Thought others might like to view it too so am posting it (and, if nothing else, so you can watch him in his amazing fashion statement!):

About Steve Borsch

I'm CEO of Marketing Directions, Inc., a trend forecasting, consulting and publishing firm in Minnesota. Prior to that I was Vice President, Strategic Alliances at Lawson Software in St. Paul where I was responsible for all partnerships at this major vendor of enterprise resource planning software products and services. Read more about me here unless you're already weary of me telling you how incredible and awesome I am.

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