‘The World Around Us’

Google’s Zeitgeist partner conference has commenced and the executive chairman, Eric Schmidt, kicked off the theme “The World Around Us” with this talk. It’s less than 16 minutes so it’s brief and is worth your time to watch as it provides a high level context for what most of don’t see: that the world is accelerating all around us and you should be optimistic about the world’s future.

Links of note about this conference:

  • Zeitgeist YouTube channel
  • Google Zeitgeist conference news
  • The Google Zeitgeist page itself (Google says, “Zeitgeist” means “the spirit of the times,” and this spirit can be seen through the aggregation of millions of search queries Google receives every day. The annual Zeitgeist report reveals what captured the world’s attention in the past year—our passions, interests and defining moments as seen through search. Explore the most recent Year-End Zeitgeist, or take a trip back in time by looking through the archives.“)
About Steve Borsch

I’m CEO of Marketing Directions, Inc., a trend forecasting, consulting and publishing firm in Minnesota. Prior to that I was Vice President, Strategic Alliances at Lawson Software in St. Paul where I was responsible for all partnerships at this major vendor of enterprise resource planning software products and services. Read more about me here unless you’re already weary of me telling you how incredible and awesome I am.

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