Connected Home & the Twin Cities

sb-st-tc-comLast week I was interviewed by Julio Ojeda-Zapata, the and St. Paul Pioneer Press technology reporter. We talked about my enthusiastic use of the leading home automation platform SmartThings, Apple’s announcement of their HomeKit at WWDC, and home automation in general.

His article starts out with:

A slumbering Steve Borsch of Eden Prairie did not move when an iPhone notification pinged at his bedside. He didn’t budge for a second alert either.

The third time was the charm, and good thing. It was January, the temperature outside was minus 14, and his home was freezing because the furnace had mysteriously turned off.

Read the article at…

About Steve Borsch

I’m CEO of Marketing Directions, Inc., a trend forecasting, consulting and publishing firm in Minnesota. Prior to that I was Vice President, Strategic Alliances at Lawson Software in St. Paul where I was responsible for all partnerships at this major vendor of enterprise resource planning software products and services. Read more about me here unless you’re already weary of me telling you how incredible and awesome I am.

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